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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 47
  1. Air Care - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "Consumer demand for healthier, more natural products is expected to play an important role in shaping the future of the air care industry. Brands will need to adapt and showcase their safety, minimal environmental impact and health benefits in order to fully realize their ...

    US $4,395.00 (Excl.Tax)
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  2. Aircare - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Aircare had another year of growth as consumers turn to aircare for reasons beyond functional odor control, presenting new growth and engagement opportunities for brands and retailers to boost the sluggish aircare market. Optimal growth will hinge on brands addressing ...

    US $4,395.00 (Excl.Tax)
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  3. Hispanics and Shopping for Household Care Products - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Because household care categories have reached maturity, brands have limited opportunities for differentiation and organic growth. In such competitive markets, traditional/mainstream brands are holding their turf. Less known brands wanting to change this dynamic may find ...

    US $4,395.00 (Excl.Tax)
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  4. Air Fresheners in US (2019) – Market Sizes

    • Market Data
    • June 2019
    • US
    Air Fresheners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It ...
    US $487.67 (Excl.Tax)
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  5. Air Care - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "Air care experiences high penetration, resulting in nearly flat market sales over the last five years. While 31% of consumers report using air care products more often as opposed to less often in the past year, long-established formats saw a decline in usage amid ingredient ...

    US $4,395.00 (Excl.Tax)
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  6. Air Fresheners in US (2018) – Market Sizes

    • Market Data
    • October 2018
    • US
    Air Fresheners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It ...
    US $487.67 (Excl.Tax)
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  7. Air Fresheners in Canada (2018) – Market Sizes

    • Market Data
    • October 2018
    • Canada
    Air Fresheners in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It ...
    US $487.67 (Excl.Tax)
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  8. Air Care - US - February 2018

    • Consumer Report
    • February 2018
    • US

    Sales in the air care industry remain nearly flat from 2016-17, contracting 0.3% to reach just more than $6 billion. While the need to eliminate temporary smells and create a pleasant ambiance drive demand, competition from other industries, disengagement with the category, and ...

    US $4,395.00 (Excl.Tax)
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  9. Air Fresheners in US (2017) – Market Sizes

    • Market Data
    • May 2017
    • US
    Air Fresheners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It ...
    US $487.67 (Excl.Tax)
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  10. Air Care - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "The air care market experienced a slight sales decline in 2016, reflective of flat market penetration, increasing competition, and a functional approach to the category. However, interest in air purifying and aromatherapy benefits may encourage increased consumer spend. Adults ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 47