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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Black Consumers and Cleaning the House - US - August 2018

    "A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  2. Air Treatment - US - January 2018

    "Household penetration of air treatment devices has experienced minimal fluctuation over recent years, showing signs of a stable market. There are some non-owners of these products who report interest in owning, however a larger percentage of non-owners are not interested, primarily due to lack of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  3. Household Surface Cleaners - US - December 2017

    "The household surface cleaner market experienced slow growth from 2012-17 and is expected to see sluggish growth through 2022 due to the maturity of the market. While the category encompasses six segments and several sub-segments, most of its market sales comes from only three segments: ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  4. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  5. Household Care Packaging Trends - US - January 2017

    "Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2017
    US
  6. Household Cleaning Equipment - US - December 2016

    "Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  7. Household Surface Cleaners - US - November 2016

    "The market for household surface cleaners is mature, with a growth rate that is being outpaced by inflation. Convenience of multi-surface cleaning and antibacterial power are the leading attributes most consumers look for in surface cleaners, but secondary benefits such as scent, packaging, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  8. Home Laundry Products - US - August 2016

    "Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and scent, as well as a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  9. Cleaning the House - US - June 2016

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the house is essential ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  10. Dishwashing Products - US - May 2016

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
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