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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Toilet and Hard Surface Care - UK - March 2018

    “The toilet and hard surface care markets are at a crossroads, with brands seeking to arrest a long-term decline in value sales. The rise of multipurpose cleaners may have actually been bad news for brands in the long run, with consumers seeing them as commoditised and interchangeable. However, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    March 2018
    UK
  2. Household Cleaning Equipment - UK - February 2018

    “The continued development of more functional kitchen rolls is a threat to household essentials like cloths and sponges. Adding extra benefits, such as antibacterial properties or the ability to use without chemical detergents, as well as replicating the convenience of kitchen rolls, is likely to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    February 2018
    UK
  3. Dishwashing Products - UK - May 2017

    “Competitive pricing across the dishwashing category has dented value sales. While a low level of dishwasher ownership remains a limiting factor, boosting usage of dishwasher ancillaries is an area of potential growth. Meanwhile, interest in ultra-concentration and non-drip caps suggests areas to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    May 2017
    UK
  4. Toilet Cleaning, Bleaches and Disinfectants - UK - April 2017

    “Dettol’s launch of a spray format has added versatility and convenience to disinfectants, and has rejuvenated the segment as a consequence. Prominent product launches and advertising campaigns from Bloo and Duck have also shown that there is potential for value growth within the toilet cleaning ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  5. Fabric Care and Other Washing Ancilliaries - UK - November 2016

     “New product launches have created growth in value sales in fabric care, in contrast to many other household care categories including laundry detergents. While recent launches in the fabric conditioner space have focused on premium fragrances and longer-lasting freshness, there may be scope to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  6. Laundry Detergents - UK - October 2016

    “Brand loyalty is powerful in the laundry detergents category, contributing to the popularity of sales promotions and subscription services and undermining value sales. Interest in innovations that add convenience or a touch of the expert to products is strong, and could be used to invigorate ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    October 2016
    UK
  7. Cleaning in and Around the Home - UK - August 2016

    “The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2016
    UK
  8. Dishwashing Products - UK - June 2016

    "The dishwashing category is in decline, with value sales impacted by the increasing influence of discounters and discount grocers, larger economy packs and the continuing development of all-in-one detergents. True innovation has continued to slow, suggesting that there is space for brands to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    June 2016
    UK
  9. Washers and Dryers - UK - May 2016

    “Washing machines are a household essential and will be replaced as a matter of urgency when they go wrong, but the buoyant housing market and growth in household numbers have stimulated the first-time buyer market too. Manufacturers have forged ahead with innovative products in the market for ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    May 2016
    UK
  10. Toilet Cleaning, Bleaches and Disinfectants - UK - April 2016

    “The continued shift towards multipurpose cleaning products and low-cost bleach is affecting value sales in the toilet cleaning, bleaches and disinfectants category as consumers look to save money and space in the home. To combat this, branded bleaches and specialist toilet care brands must ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    April 2016
    UK
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