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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Fabric Care in US (2018) – Market Sizes

    Fabric Care in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to ...

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    US $533.37 (Excl.Tax)
    Market Data
    October 2018
    US
  2. Household Surface Cleaners - US - October 2018

    "The household surface cleaning market is characterized by slow growth and low innovation, but there is reason for optimism. Brands are beginning to trial new formulas and formats that will enhance convenience, health, safety and the consumer experience. The market needs to adapt to changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  3. Water Filtration - US - October 2018

    "Despite widespread media coverage of lead and other contaminants found in tap water, the water filtration market experienced a decline of 0.2% from 2017, reaching $827 million in estimated 2018 retail sales. Market struggles can be attributed to higher ownership of dispensers built into the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  4. Home Improvement and Maintenance - US - October 2018

    "The home improvement and maintenance market benefits from a healthy economy and genuine interest in improving the home. As more consumers engage in discretionary projects to create a home that looks and feel like their own and works more efficiently, retailers will have a prime opportunity to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  5. Pest Control and Repellents - US - September 2018

    "The pest control market has slowed. While there are heightened concerns about insect-borne diseases, the market is maturing. Consumers are trading down to private label products, while more depend on professional services, which have moderated growth of the consumer product side of the market. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  6. Home Laundry Products - US - August 2018

    "The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric types could be an ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  7. Hispanics and Cleaning the House - US - August 2018

    "At not quite $2 billion, Hispanics’ expenditures on household cleaning products have contracted slightly since 2013. Hispanic women continue to take the lead, while Hispanic men play a supporting role. Cleaning the house can be hard work, but there are clear attitudinal differences between ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  8. Black Consumers and Cleaning the House - US - August 2018

    "A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  9. Grilling and Barbecuing - US - July 2018

    "Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an improving economy, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  10. Patio and Backyard Living - US - July 2018

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep outdoor improvements in ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
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