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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 288
  1. The Natural Household Consumer: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "Natural household products have been the fastest-growing segment of the household market. Yet the COVID-19 pandemic has given greater importance to mainstream disinfectants while increasing overall consumer engagement with the category. Both mainstream and natural brands have ...

    US $4,395.00 (Excl.Tax)
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  2. Evolving eCommerce: Furniture Retailing: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “The online furniture market will continue to see positive sales, albeit at a slower pace than expected due to COVID-19. Sales of home office furniture will spike as many consumers shift to working from home. As unemployment rises and the housing market slows down, many larger ...

    US $4,395.00 (Excl.Tax)
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  3. Residential Flooring: Inc Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

        “The residential flooring market’s historically strong growth is expected to falter as a result of the COVID-19 outbreak and its subsequent recession. Bottlenecks in the supply chain and weakening demand in the face of financial uncertainty will likely cause sales to ...

    US $4,395.00 (Excl.Tax)
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  4. Lawn and Garden Products: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    “These are uncertain times. COVID-19 casts a shadow over a category with slowing sales growth, not to mention the health and safety of consumers. But there is also space for the category to reinvent itself around better health, sustainability and nutrition for humans as well as ...

    US $4,395.00 (Excl.Tax)
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  5. Cleaning the House - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Americans are on top of their domestic game, and although they share a common desire for a simplified cleaning experience, how they approach and define cleaning varies. Innovations that allow consumers to clean quickly and effectively without compromising the health of the ...

    US $4,395.00 (Excl.Tax)
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  6. Household Cleaners in US (2020) – Market Sizes

    • Market Data
    • March 2020
    • US
    Household Cleaners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales ...
    US $493.12 (Excl.Tax)
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  7. Major Household Appliances - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "The major household appliance market experienced continued steady, conservative growth sustained by positive economic factors, coupled with a consistent stream of appliance innovation. The market is challenged by numerous factors, such as long replacement cycles. However, ...

    US $4,395.00 (Excl.Tax)
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  8. Fabric Care in US (2020) – Market Sizes

    • Market Data
    • January 2020
    • US
    Fabric Care in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels ...
    US $493.12 (Excl.Tax)
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  9. Aircare - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Aircare had another year of growth as consumers turn to aircare for reasons beyond functional odor control, presenting new growth and engagement opportunities for brands and retailers to boost the sluggish aircare market. Optimal growth will hinge on brands addressing ...

    US $4,395.00 (Excl.Tax)
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  10. Mattresses - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Mattress sales are growing gradually as innovations in both retailing practices and products continue to drive interest across the market. While sales are limited by the high penetration and long lifespan of products within the category, consumers’ desire to pursue ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 288