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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Grilling and Barbecuing - US - July 2018

    "Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an improving economy, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  2. Patio and Backyard Living - US - July 2018

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep outdoor improvements in ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  3. Cleaning the House - US - June 2018

    "Most adults get involved in housecleaning on some level due to the functional need to clean. However, changes in household trends, such as the rise in pet ownership and decline of households with children, can impact how consumers clean their home. Although traditional gender roles for ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  4. Cookware - US - May 2018

    The cookware market experienced declining sales from 2016-17 in part due to competitive pressure from the growing small kitchen appliances category, lessening the need for cookware items. High penetration and long purchase cycles also challenge category growth, as market sales rely on new users ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  5. Online Shopping - US - May 2018

    "While purchases made online comprise a small portion of total retail sales, e-commerce continues to grow at staggering rates with no end in sight. Even many retailers that are struggling overall report their e-commerce business as a bright spot. Consumers value the convenience and (often) ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  6. Paper Products in US (2018) – Market Sizes

    Paper Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to ...

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    US $533.37 (Excl.Tax)
    Market Data
    May 2018
    US
  7. Residential Flooring - US - April 2018

    "The residential flooring market has grown thanks to a strong housing market and product innovations in function and design. Challenges are greatest for carpeting, which faces stiff competition from innovative, easy to maintain hard surfaces. While growth opportunities lie with ongoing outreach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    US
  8. Outdoor Power Equipment - US - March 2018

    "Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in sustainability, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    US
  9. Air Care - US - February 2018

    Sales in the air care industry remain nearly flat from 2016-17, contracting 0.3% to reach just more than $6 billion. While the need to eliminate temporary smells and create a pleasant ambiance drive demand, competition from other industries, disengagement with the category, and a lack of major ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  10. Major Household Appliances - US - February 2018

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category innovation, future ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
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