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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Residential Flooring - US - April 2019

    "A healthy economy and strengthening housing and renovation market have helped the $26 billion residential flooring market notch steady gains since 2013. Despite the rise of renters, further improvements in the overall economy, coupled with a willingness to invest in the home, will allow consumers ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    US
  2. Household Paper Products - US - March 2019

    "While household paper brands have introduced meaningful innovation over the past year, consumers see the category as an opportunity to reduce the cost of living. They increasingly believe that store brands are as good as name brands and that in most cases, premium innovations are not worth the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  3. Food Storage and Trash Bags - US - March 2019

    "Food storage and trash bag usage has near total household penetration, reflecting the functional nature of the category. While a strong, steady consumer base provides a solid foundation, significant growth remains elusive as users exhibit cost-conscious shopping behavior. Marketers must work to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  4. Major Household Appliances - US - March 2019

    "The major appliance market has maintained steady growth over the past five years, benefitting from a positive economy and housing market, as well as consistent category innovation. Americans are designing their homes to reflect their lifestyle, underscoring the opportunity for manufacturers to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  5. Air Care - US - January 2019

    "Air care experiences high penetration, resulting in nearly flat market sales over the last five years. While 31% of consumers report using air care products more often as opposed to less often in the past year, long-established formats saw a decline in usage amid ingredient concerns and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  6. Small Kitchen Appliances - US - December 2018

    "Bolstered by gains within the small cooking appliance segment, the overall market reached $6.5 billion in 2018, a 2.2% increase from 2017. High penetration and long purchase cycles challenge the category from experiencing significant sales growth, as market sales rely largely on new users and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    US
  7. Paint and Wallcoverings - US - November 2018

    "An improved economy coupled with genuine interest in décor is benefitting the paint and wallcoverings market, which is viewed as a feasible way to refresh and update the look and feel of a room. As the emerging generation of new DIYers engages in wall projects that allow them to add a personal ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  8. Household Surface Cleaners - US - October 2018

    "The household surface cleaning market is characterized by slow growth and low innovation, but there is reason for optimism. Brands are beginning to trial new formulas and formats that will enhance convenience, health, safety and the consumer experience. The market needs to adapt to changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  9. Water Filtration - US - October 2018

    "Despite widespread media coverage of lead and other contaminants found in tap water, the water filtration market experienced a decline of 0.2% from 2017, reaching $827 million in estimated 2018 retail sales. Market struggles can be attributed to higher ownership of dispensers built into the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  10. Home Improvement and Maintenance - US - October 2018

    "The home improvement and maintenance market benefits from a healthy economy and genuine interest in improving the home. As more consumers engage in discretionary projects to create a home that looks and feel like their own and works more efficiently, retailers will have a prime opportunity to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
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