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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Shopping for the Home at Christmas - UK - February 2019

    “It was a challenging Christmas, but household goods retailers bucked the trend and performed well following robust growth throughout the year. Consumers may be worried about 2019, but it’s still important to put on a good Christmas so savvy shopping, cutting back in some areas to indulge in ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  2. UK Retail Briefing - February 2019

    This month's UK Retail briefing includes:

    • An Analyst comment - Ocado and the implications of the Andover warehouse incident
    • An overview of the latest UK Retail sales.
    • Sector Focus - Household goods retailing - UK.
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail news headlines ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  3. Household Paper Products - UK - February 2019

    “While there appear to be opportunities for further growth within the kitchen roll segment, there is still a prevailing attitude among consumers that it is an area on which they can cut spend. It is not that consumers do not see a difference between expensive and budget products, but that ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  4. Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2019

    “Despite the backdrop of uncertainty, wages are actually rising faster than inflation. There is strong evidence that people plan to keep on spending on their homes in 2019, reflecting their goal to make the home a more enjoyable place to live. Their desire to make the place feel like their own ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    January 2019
    UK
  5. Buying for the Home Online - UK - December 2018

    “Online retailing accounts for 12.4% of sales through household goods stores and 18.5% of all consumer spending on the home. Online sales of goods for the home have grown at a rapid rate, growing share of consumer spending, while sales through stores have been relatively stable over the same time ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  6. Cleaning in and Around the Home - UK - December 2018

    “Brands in the cleaning market have to react to changes in the structure of households in the UK – more older consumers, more people living alone, more people living with less space, and hence less need to clean. Adapting to that will be challenging, but there are positive signs too, such as a ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  7. Home Insurance - UK - December 2018

    “Home insurers stand to benefit from adding value to their propositions, in a market where price competition remains a major challenge. Policy flexibility and tools to help people calculate the cover they need will appeal to new and existing customers, whilst the growing popularity of smart ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  8. UK Retail Briefing - November 2018

    This month's UK Retail briefing includes:

    • An Analyst comment on the opportunities for renting in the Fashion industry.
    • On overview of the latest UK Retail sales.
    • Sector Focus - Clothing and Footwear retailing - UK.
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail news headlines ...

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    US $377.39 (Excl.Tax)
    Consumer Report
    November 2018
    UK
  9. Consumers and the Economic Outlook - Quarterly Update - UK - November 2018

    “Financial well-being and confidence was lower in each of the three months to October than we reported throughout the summer months. This matches the stagnant economic performance in August and September. Overall though, most consumers are still getting by, and remain relatively optimistic about ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2018
    UK
  10. Homewares Retailing - UK - November 2018

    “The homewares market has always been fragmented, but this has increased as a number of clothing brands launch homewares collections while supermarkets reconfigure their non-food offering in an effort to offset challenges in their own sectors. Meanwhile the homewares market continues to grow, as ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2018
    UK
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