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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 77
  1. Paper Products in China (2020) – Market Sizes

    • Market Data
    • March 2020
    • China
    Paper Products in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets ...
    US $478.11 (Excl.Tax)
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  2. Dishwashing Products - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “The primary reason consumers buy environmentally friendly products is because they are good for human beings rather than good for the planet. Consumers are willing to pay extra for dishwashing products with natural ingredients, biodegradable formula and no preservatives, which ...

    US $4,460.00 (Excl.Tax)
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  3. Air Fresheners in China (2020) – Market Sizes

    • Market Data
    • January 2020
    • China
    Air Fresheners in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It ...
    US $478.11 (Excl.Tax)
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  4. Air Care - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “There has been a shift in consumer demand for air care products, from being functional for eliminating odours, to focus on personal wellbeing by improving indoor air quality, enhancing home ambience and mood, which will be a key growth driver in the future. New product ...

    US $4,460.00 (Excl.Tax)
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  5. Household Cleaners in China (2019) – Market Sizes

    • Market Data
    • December 2019
    • China
    Household Cleaners in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales ...
    US $478.11 (Excl.Tax)
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  6. Small Home Appliances - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Smart home appliances are only the beginning. Health and good product appearance design will be strategic considerations for brands and companies to invest in over the next five years. In order to maintain rapid growth, educating younger males about their unmet needs should be ...

    US $4,460.00 (Excl.Tax)
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  7. Fabric Care in China (2019) – Market Sizes

    • Market Data
    • November 2019
    • China
    Fabric Care in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels ...
    US $478.11 (Excl.Tax)
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  8. Dishwashing Products in China (2019) – Market Sizes

    • Market Data
    • November 2019
    • China
    Dishwashing Products in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to ...
    US $478.11 (Excl.Tax)
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  9. Large Home Appliances - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The large home appliance market should cater to the needs of different consumer groups. We expect to see more household appliances targeting small families. Young, single consumers value the ability to control large household appliances from the palm of their hands, while ...

    US $4,460.00 (Excl.Tax)
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  10. Wet Tissues - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Consumers are actively trying different types of wet tissues in order to seek better quality of life across different occasions. Wet tissues already show an edge over facial tissues/handkerchiefs in playing with children and pets, but potential exists to dig deeper into ...

    US $4,460.00 (Excl.Tax)
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No. of reports 1 of 77