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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 29
  1. Dishwashing Products - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “The primary reason consumers buy environmentally friendly products is because they are good for human beings rather than good for the planet. Consumers are willing to pay extra for dishwashing products with natural ingredients, biodegradable formula and no preservatives, which ...

    US $4,460.00 (Excl.Tax)
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  2. Air Care - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “There has been a shift in consumer demand for air care products, from being functional for eliminating odours, to focus on personal wellbeing by improving indoor air quality, enhancing home ambience and mood, which will be a key growth driver in the future. New product ...

    US $4,460.00 (Excl.Tax)
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  3. Small Home Appliances - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Smart home appliances are only the beginning. Health and good product appearance design will be strategic considerations for brands and companies to invest in over the next five years. In order to maintain rapid growth, educating younger males about their unmet needs should be ...

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  4. Large Home Appliances - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The large home appliance market should cater to the needs of different consumer groups. We expect to see more household appliances targeting small families. Young, single consumers value the ability to control large household appliances from the palm of their hands, while ...

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  5. Wet Tissues - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Consumers are actively trying different types of wet tissues in order to seek better quality of life across different occasions. Wet tissues already show an edge over facial tissues/handkerchiefs in playing with children and pets, but potential exists to dig deeper into ...

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  6. Laundry and Fabric Care - China - July 2019

    • Consumer Report
    • July 2019
    • China

    “After years of development in China, capsules are still niche with further education needed, but more and more manufacturers are making efforts in capsules to stimulate the saturated market. Better performance and multiple functions should be prioritised for capsules for ...

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  7. Dishwashing Products - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “The Chinese dishwashing market is at a mature, steady stage, and has been facing annually easing growth. The market opportunities lie in consumers trading up to premium products after becoming more informed about available offerings. As such, it is not surprising to see a ...

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  8. Cleaning the House - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Brands in the household cleaning market need to move beyond basic cleaning and provide extra health benefits. As consumers are increasingly cleaning the house themselves, the role cleaning can play in improving mental health is widely recognised and presents opportunities for ...

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  9. Home Retailing - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Consumers in China are more willing to decorate and upgrade their home. They have become more generous on budget and are seeking a balance of functions and styles. The demands of the home retail market will shift from renovating new housing property to upgrading ‘old’ ones. It ...

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  10. Household Paper Products - China - October 2018

    • Consumer Report
    • October 2018
    • China

    “As a well-established category, the future development of the household paper market relies on the expansion of usage occasions and consumers’ willingness to trade up. For example, there’s potential to encourage more uses of kitchen paper in cooking and food preparation by ...

    US $4,460.00 (Excl.Tax)
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No. of reports 1 of 29