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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 18
  1. Cookware - Canada - April 2020

    • Consumer Report
    • April 2020
    • Canada

    "Canadians are engaged in the kitchen and generally enjoy cooking, though barriers to encourage frequent home cooking persist. Canadians endeavour to create healthy and nutritious meals at home but are looking for ways to make home cooking quicker, often seeking out more ...

    US $3,993.68 (Excl.Tax)
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  2. Cleaning the House - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Americans are on top of their domestic game, and although they share a common desire for a simplified cleaning experience, how they approach and define cleaning varies. Innovations that allow consumers to clean quickly and effectively without compromising the health of the ...

    US $4,395.00 (Excl.Tax)
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  3. Accessorising the Home - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “Spending grew again in 2019; however, the market is increasingly split into two; a divide increasingly characterised by age. The newer dynamic demand for trend-driven home accessories, favoured by younger shoppers as a means of affordable personalisation, continues to open ...

    US $2,447.87 (Excl.Tax)
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  4. European Retail Briefing - March 2020

    • Consumer Report
    • March 2020
    • Europe

    This month's European retail briefing includes:

    • Analyst comment on Impact of COVID-19 on Italian retailing
    • An overview of the latest European Retail sales
    • Highlights of the latest Retail trend observations across Europe.
    • Monthly headlines and retail news across Europe.
    US $361.97 (Excl.Tax)
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  5. UK Retail Briefing - March 2020

    • Consumer Report
    • March 2020
    • UK

    This month's UK Retail Briefing includes the following:

    • An Analyst comment - Impact of COVID-19 on the grocery retail sector
    • An overview of the latest UK Retail sales.
    • Sector Focus - Household goods retailing
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail ...
    US $361.97 (Excl.Tax)
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  6. Toilet and Hard Surface Care – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    Building rapport with men, holistically innovating with green products and leveraging population dynamics will drive future growth for household care brands.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,454.00 (Excl.Tax)
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  7. The Future of Household Cleaners: 2020

    • Consumer Report
    • March 2020
    • All Regions

    Global annual review: what's now and what's next for the household cleaner market.

    Richard Hopping, Senior Brand and Household Analyst

    US $2,447.87 (Excl.Tax)
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  8. Major Household Appliances - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "The major household appliance market experienced continued steady, conservative growth sustained by positive economic factors, coupled with a consistent stream of appliance innovation. The market is challenged by numerous factors, such as long replacement cycles. However, ...

    US $4,395.00 (Excl.Tax)
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  9. Consumer Spending Habits for the Home – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Stores are a vital part of shopping for the home. But the in-store experience is being transformed as consumers increasingly start their research online.

    Bettina Krechel, Research Director - German Reports

    US $2,454.00 (Excl.Tax)
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  10. The Future of Aircare: 2020

    • Consumer Report
    • February 2020
    • All Regions

    Global annual review: what's now and what's next for the aircare market.

    Rebecca Cullen, Household Care Analyst

    US $2,447.87 (Excl.Tax)
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No. of reports 1 of 18