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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 62
  1. Small Kitchen Appliances - UK - December 2009

    • Consumer Report
    • December 2009
    • UK

    Too many small kitchen appliances quickly lose their novelty appeal and end up at the back of a cupboard. Manufacturers need to remind the two-fifths of adults with appliances that they no longer use of their products’ benefits and inspire them with new ideas for using them.

    US $2,427.12 (Excl.Tax)
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  2. Air Fresheners - US - December 2009

    • Consumer Report
    • December 2009
    • US

    Like others, the market for air fresheners has seen sales reverse from the growth trend experienced prior to 2008. The economic recession has created a challenge to manufacturers as consumers cut back on spending on non-essentials including air fresheners. Opportunities for ...

    US $4,395.00 (Excl.Tax)
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  3. Home Office - UK - November 2009

    • Consumer Report
    • November 2009
    • UK
    • Working at home is a major driver for buying home office furniture. Over one in five online adults (7.7m) work at home at least some of the time.
    • Home office furniture is mostly found in multi-function rooms such as living rooms and bedrooms. Less than one in five (6.3m) have a ...
    US $2,427.12 (Excl.Tax)
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  4. Vacuum Cleaners - US - November 2009

    • Consumer Report
    • November 2009
    • US

    The $2.4 billion vacuum market is a mature market that has seen inflation-adjusted sales fall from 2004-2009. While pressure from low cost imports and the shift towards hard-surface flooring have limited growth in the market, these difficulties have been compounded in 2008 by ...

    US $4,395.00 (Excl.Tax)
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  5. Bedrooms - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.
    • When choosing a bed people don't just go ...
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  6. Household Fresheners - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • More than four in ten adults have an air freshener on hand in the bathroom, but there is a strong preference to open the window rather than use air fresheners.
    • Households with cats, dogs or caged birds are significantly more likely than average to use household fresheners or ...
    US $2,427.12 (Excl.Tax)
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  7. Stoves, Ranges and Ovens - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The market for stoves, ranges and ovens has seen inflation-adjusted sales fall from 2004-09, with the steepest losses posted since 2007. The collapse of the real estate market and the decline in housing starts have deeply affected the appliance market, which relies heavily on ...

    US $4,395.00 (Excl.Tax)
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  8. Household Fresheners - A Pan European Overview - October 2009

    • Consumer Report
    • October 2009
    • Europe

    European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

    They are designed to guarantee that every stage of your advertising, marketing or ...

    US $723.88 (Excl.Tax)
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  9. Housewares Retailing - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • The impact of the recession on housewares is clearly shown by 2.5 million fewer adults buying housewares in 2009 compared with 2006, with purchases such as curtains and lighting among the most affected.
    • Among retailers it is the supermarkets and Wilkinson's who have gained the ...
    US $2,427.12 (Excl.Tax)
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  10. Household Fresheners - Spain - October 2009

    • Consumer Report
    • October 2009
    • Spain

    After the double-digit growth witnessed at the beginning of the 2004-09 review period, value growth in the Spanish market for household fresheners has steadily slowed down. Expectations for 2009 are modest, with sales estimated to be up by just over 1% to reach €234 million. ...

    US $602.22 (Excl.Tax)
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No. of reports 1 of 62