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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 60
  1. The Budget Shopper - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Several years after the recession, the economy is stronger, and people are beginning to work, to buy and to live more freely again. Unfortunately for retailers looking to make a profit, consumers’ expectations for fair prices have not waned."

    - Diana Smith, Senior Research ...

    US $4,395.00 (Excl.Tax)
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  2. Small Kitchen Appliances - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “High levels of prime time television exposure for cookery, including The Great British Bake Off, MasterChef and The Hairy Bikers, are creating interest in top of the range food preparation equipment. And healthy eating trends have helped drive demand for blenders, liquidisers ...

    US $2,576.94 (Excl.Tax)
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  3. Small Kitchen Appliances - US - December 2015

    • Consumer Report
    • December 2015
    • US

    The small kitchen appliance market has seen solid growth from 2010 to 2015, driven by lifestyle motivations, such as interest in healthier living and at-home cooking, as well as product innovations. Replacement continues to be the top purchase motivator, but interest in new ...

    US $4,395.00 (Excl.Tax)
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  4. The Laundry Consumer - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “Washing and drying behaviour when doing the laundry can have a significant influence on usage of laundry detergents and fabric care products, with a number of elements of people’s laundry routines interacting together to determine what products they buy. Key issues for ...

    US $2,576.94 (Excl.Tax)
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  5. Household Surface Cleaners - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever ...

    US $4,395.00 (Excl.Tax)
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  6. Ovens and Microwaves - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    “Design of ovens and hobs is evolving rapidly with innovations that include sensor-controlled cooking, new functionality and easier cleaning. The cost of new technologies such as induction is falling, making this affordable to the mainstream and competing with gas for ...

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  7. Black Consumers and Shopping for Groceries - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, ...

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  8. Floor Cleaning and Care - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    “Continuing innovation combined with a willingness among consumers to pay more for added features or buy secondary products in addition to their main vacuum cleaner have helped to drive strong growth in floor care sales. Cordless ranges have been a particular focus of NPD ...

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  9. Water Filtration - US - November 2015

    • Consumer Report
    • November 2015
    • US

    From 2010-15, US retail sales of water filtration products have fallen nearly 1%, reaching an estimated $807 million in 2015. While sales in the water filtration device segment showed modest growth from 2013-15, sales in the water filter segment dropped sharply. The ...

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  10. Mobile Phone and Tablet Apps - UK - October 2015

    • Consumer Report
    • October 2015
    • UK

    "The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will ...

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No. of reports 1 of 60