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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Residential Flooring - US - April 2018

    "The residential flooring market has grown thanks to a strong housing market and product innovations in function and design. Challenges are greatest for carpeting, which faces stiff competition from innovative, easy to maintain hard surfaces. While growth opportunities lie with ongoing outreach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    US
  2. Toilet and Hard Surface Care - UK - March 2018

    “The toilet and hard surface care markets are at a crossroads, with brands seeking to arrest a long-term decline in value sales. The rise of multipurpose cleaners may have actually been bad news for brands in the long run, with consumers seeing them as commoditised and interchangeable. However, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    March 2018
    UK
  3. Consumers and the Economic Outlook - Quarterly Update - UK - March 2018

    “People are still wary about the potential impact of Brexit – particularly when it comes to the cost of living. But people seem able to separate these macro-economic concerns from their own personal financial situation. Unemployment remains at record lows, and while average wages are still ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    March 2018
    UK
  4. Customer Journey for the Home - UK - March 2018

    “Some 13 million households bought furniture in the last twelve months and over half of these bought for the living room, while a similar number bought for bedrooms. They display a wide range of browsing and shopping habits, often gathering ideas online to shape their ideas and choices, then ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    March 2018
    UK
  5. Outdoor Power Equipment - US - March 2018

    "Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in sustainability, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    US
  6. Household Cleaning Equipment - UK - February 2018

    “The continued development of more functional kitchen rolls is a threat to household essentials like cloths and sponges. Adding extra benefits, such as antibacterial properties or the ability to use without chemical detergents, as well as replicating the convenience of kitchen rolls, is likely to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    February 2018
    UK
  7. Air Care - US - February 2018

    Sales in the air care industry remain nearly flat from 2016-17, contracting 0.3% to reach just more than $6 billion. While the need to eliminate temporary smells and create a pleasant ambiance drive demand, competition from other industries, disengagement with the category, and a lack of major ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  8. Major Household Appliances - US - February 2018

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category innovation, future ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  9. Air Treatment - US - January 2018

    "Household penetration of air treatment devices has experienced minimal fluctuation over recent years, showing signs of a stable market. There are some non-owners of these products who report interest in owning, however a larger percentage of non-owners are not interested, primarily due to lack of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  10. Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2018

    “In 2017, spending remained strong on buying for the home in the UK, despite growing uncertainty about the economy. But in the five years from 2017-22 market growth will slow, as consumers feel a real squeeze on their personal disposable income. Owner-occupiers and those who say that their ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
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