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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Paper Products in Canada (2018) – Market Sizes

    Paper Products in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to ...

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    US $533.37 (Excl.Tax)
    Market Data
    April 2018
    Canada
  2. Residential Flooring - US - April 2018

    "The residential flooring market has grown thanks to a strong housing market and product innovations in function and design. Challenges are greatest for carpeting, which faces stiff competition from innovative, easy to maintain hard surfaces. While growth opportunities lie with ongoing outreach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    US
  3. Outdoor Power Equipment - US - March 2018

    "Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in sustainability, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    US
  4. Air Care - US - February 2018

    Sales in the air care industry remain nearly flat from 2016-17, contracting 0.3% to reach just more than $6 billion. While the need to eliminate temporary smells and create a pleasant ambiance drive demand, competition from other industries, disengagement with the category, and a lack of major ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  5. Major Household Appliances - US - February 2018

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category innovation, future ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  6. Household Cleaners in US (2017) – Market Sizes

    Household Cleaners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales through all retail ...

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    US $533.37 (Excl.Tax)
    Market Data
    February 2018
    US
  7. Air Treatment - US - January 2018

    "Household penetration of air treatment devices has experienced minimal fluctuation over recent years, showing signs of a stable market. There are some non-owners of these products who report interest in owning, however a larger percentage of non-owners are not interested, primarily due to lack of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  8. Insect Killers & Repellents in Canada (2017) – Market Sizes

    Insect Killers & Repellents in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers aerosol, liquid, traps, electric and coil insect killers and repellents for homes and gardens. Market size is based on sales for ...

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    US $533.37 (Excl.Tax)
    Market Data
    January 2018
    Canada
  9. Household Paper Products - US - January 2018

    "The US household paper market has shown only modest growth since 2012, due to limited usage among younger generations of discretionary products, more premium private label offerings, and challenges in differentiation in a highly functional category. Expanding appeal to younger, dynamic consumer ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  10. Household Surface Cleaners - US - December 2017

    "The household surface cleaner market experienced slow growth from 2012-17 and is expected to see sluggish growth through 2022 due to the maturity of the market. While the category encompasses six segments and several sub-segments, most of its market sales comes from only three segments: ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
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