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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Air Care - US - February 2018

    Sales in the air care industry remain nearly flat from 2016-17, contracting 0.3% to reach just more than $6 billion. While the need to eliminate temporary smells and create a pleasant ambiance drive demand, competition from other industries, disengagement with the category, and a lack of major ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  2. Major Household Appliances - US - February 2018

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category innovation, future ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  3. Household Cleaners in US (2017) – Market Sizes

    Household Cleaners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales through all retail ...

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    US $533.37 (Excl.Tax)
    Market Data
    February 2018
    US
  4. Air Treatment - US - January 2018

    "Household penetration of air treatment devices has experienced minimal fluctuation over recent years, showing signs of a stable market. There are some non-owners of these products who report interest in owning, however a larger percentage of non-owners are not interested, primarily due to lack of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  5. Household Paper Products - US - January 2018

    "The US household paper market has shown only modest growth since 2012, due to limited usage among younger generations of discretionary products, more premium private label offerings, and challenges in differentiation in a highly functional category. Expanding appeal to younger, dynamic consumer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  6. Household Surface Cleaners - US - December 2017

    "The household surface cleaner market experienced slow growth from 2012-17 and is expected to see sluggish growth through 2022 due to the maturity of the market. While the category encompasses six segments and several sub-segments, most of its market sales comes from only three segments: ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  7. Fabric Care in US (2017) – Market Sizes

    Fabric Care in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to ...

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    US $533.37 (Excl.Tax)
    Market Data
    December 2017
    US
  8. Mass Merchandisers - US - December 2017

    Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers need to address ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  9. Small Kitchen Appliances - US - December 2017

    "The small kitchen appliance market has grown from the year prior. Fluctuating sales within the beverage making appliance segment tempered market growth, though there are opportunities to accelerate the market. Leveraging media channels to showcase the newest models or features could help educate ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  10. Pest Control and Repellents - US - November 2017

    "The pest control products and services market continues to experience steady growth, reaching $10.6 billion in 2017, a 4% increase from the year prior. Warming weather trends have stimulated pest activity, driving up the need for pest products to help maintain a pest-free home. Accelerating sales ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    US
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