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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Shopping for the Home at Christmas - UK - February 2019

    “It was a challenging Christmas, but household goods retailers bucked the trend and performed well following robust growth throughout the year. Consumers may be worried about 2019, but it’s still important to put on a good Christmas so savvy shopping, cutting back in some areas to indulge in ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  2. UK Retail Briefing - February 2019

    This month's UK Retail briefing includes:

    • An Analyst comment - Ocado and the implications of the Andover warehouse incident
    • An overview of the latest UK Retail sales.
    • Sector Focus - Household goods retailing - UK.
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail news headlines ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  3. European Retail Briefing - February 2019

    This month's European Retail Briefing includes:

    • Analyst Comment - French retailers are investing again in city centres
    • An overview of the latest European Retail sales
    • Highlights of the latest Retail trend observations across Europe
    • Monthly headlines and retail news across Europe

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    February 2019
    Europe
  4. Household Paper Products - UK - February 2019

    “While there appear to be opportunities for further growth within the kitchen roll segment, there is still a prevailing attitude among consumers that it is an area on which they can cut spend. It is not that consumers do not see a difference between expensive and budget products, but that ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  5. Air Care - US - January 2019

    "Air care experiences high penetration, resulting in nearly flat market sales over the last five years. While 31% of consumers report using air care products more often as opposed to less often in the past year, long-established formats saw a decline in usage amid ingredient concerns and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  6. Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2019

    “Despite the backdrop of uncertainty, wages are actually rising faster than inflation. There is strong evidence that people plan to keep on spending on their homes in 2019, reflecting their goal to make the home a more enjoyable place to live. Their desire to make the place feel like their own ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    January 2019
    UK
  7. Home Retailing - China - December 2018

    “Consumers in China are more willing to decorate and upgrade their home. They have become more generous on budget and are seeking a balance of functions and styles. The demands of the home retail market will shift from renovating new housing property to upgrading ‘old’ ones. It will be crucial for ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
  8. Buying for the Home Online - UK - December 2018

    “Online retailing accounts for 12.4% of sales through household goods stores and 18.5% of all consumer spending on the home. Online sales of goods for the home have grown at a rapid rate, growing share of consumer spending, while sales through stores have been relatively stable over the same time ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  9. Small Kitchen Appliances - US - December 2018

    "Bolstered by gains within the small cooking appliance segment, the overall market reached $6.5 billion in 2018, a 2.2% increase from 2017. High penetration and long purchase cycles challenge the category from experiencing significant sales growth, as market sales rely largely on new users and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    US
  10. Utilities - Gas, Electric, Heating Oil - Ireland - December 2018

    “Irish consumers are increasingly wanting to take a stronger hold of their energy management, with a high level of consumers wanting more information on their energy usage to help manage their bills, while a significant proportion of consumers noted interest in generating their own energy at home ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    December 2018
    Ireland
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