£ 2,195 (Excl.Tax)
Some 62% of people who don’t play sport do not know anyone who does – rising to 70% in the worst-off socio-economic and household income groups. This puts the participation market in danger of becoming a closed shop and overly reliant on a relatively small core of younger and more..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:Track changes in participation rates for various mass sports (including badminton, table tennis, etc) and outdoor activities (including running, hiking/mountain climbing, etc)Segment consumers by their participation frequency in outdoor activities, categorising them as non-participants, occasional dabblers, potential participants, growing enthusiasts and outdoor aficionados. Subsequently,..."
£ 3,695 (Excl.Tax)
The esports industry in the US is currently being shaped by many factors including economic changes, evolving market trends, and technological advancements. Despite financial challenges, such as reduced sponsorships and the cessation of the Overwatch League, the global video game market is projected to grow, with mobile and PC gaming..."
£ 2,195 (Excl.Tax)
2023 saw some gym members trade down to budget-friendly gyms and the cost of living crisis is still a concern, despite macro-economic headlines. However, with consumers still prioritising their health and wellbeing and taking steps to proactively manage it, brands still need to demonstrate value for money and employ robust..."
£ 1,495 (Excl.Tax)
Cost remains a significant factor for both NI and RoI consumers when it comes to a night out, with 81% in both NI and RoI finding a night out too expensive. Indeed, 72% of RoI and 74% of NI say that the cost of living crisis has seen them spend..."
£ 3,295 (Excl.Tax)
This report looks at the following areas:Meaning of the homeCaretaking responsibilities at homeConsumer preference for at-home activitiesWhat leisure looks like at homeKey categories of focus to connect with consumersBrazilians are comfortable at home and see their places as a place to relax and have fun, but women are still in..."
£ 2,195 (Excl.Tax)
This report looks at the following areas:Participation in various leisure activities in the past month, and how this has changed over timeThe contrasting fortunes of cinemas and competitive socialising venuesHow the rising cost of activities such as cultural attractions is impacting visiting ratesSpotlight on the summer of sport and its..."
£ 2,195 (Excl.Tax)
The relative affluence of the sport and exercise market’s core participant base continues to protect public leisure centre and swimming pool visiting from the worst of the cost of living crisis, while facility operators have maintained support for families particularly.
The main threat to the market’s future health is posed by..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:Types of hobbies and interests and demographic profilesAwareness and preferences of consumers by types of hobbies and interestsConsumers’ participation and engagement levels in hobbies and interestsOnline and offline sources of influenceChanges brought by hobbies and interestsPreferences for cross-category/collaborative elements of hobbies and interestsConsumer favourability..."
£ 2,195 (Excl.Tax)
While 38% of Germans paid to attend music concerts/festivals in the 12 months to April 2024, only 32% plan to do so in the following 12 months. This means that concert/festival brands need to step up efforts to engage Germans...."
£ 3,695 (Excl.Tax)
This report looks at the following areas:Consumers' in-home and out-of-home leisure plans and an analysis of how this differs from previous yearsVariations in leisure behaviours between consumers in different stages of life, different regions and with different interestsThe channels through which consumers obtain information related to their interests, and which..."
£ 3,695 (Excl.Tax)
Consumers spend their leisure time and budget in many different ways, from home-bound, digital pursuits like streaming video, music and social media to out-of-home entertainment like movies, concerts and sports, to more participatory activities like arcade gaming, sports/exercise and theme parks. This $1tn market is expected to experience consistent moderate..."
