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Leisure and Entertainment Market Research

Mintel’s Leisure market research combines the latest consumer intelligence, market insights and expert recommendations to help you to understand consumer behaviour and anticipate what’s next in the Leisure industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Leisure and Entertainment'

Related to: 'Leisure and Entertainment'

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    UK Competitive Socialising Market Report 2026

    Market Intelligence ReportLeisure and EntertainmentUK
    Losing reduces enjoyment for some, with 50% of participants aged 16-34 agreeing it puts them off taking part in competitive social leisure activities more often. Sustaining engagement will..."

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    UK Gambling Trends: 2026

    Market Intelligence ReportGamblingUK
    Despite ongoing cost of living pressures, the UK gambling market has remained resilient, with consumer spending steadily rising post-pandemic, largely driven by spend on gaming machines and online..."

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    US Gaming Influencers and Streaming: 2026

    Market Intelligence ReportGamingUS
    80% of video game playing adults aged 18-34 found watching gaming content as enjoyable as playing. This poses challenges for the industry as it may impact game sales..."

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    US Gen Z Leisure Trends: 2026

    Market Intelligence ReportLeisure and EntertainmentUS
    The US leisure market in 2026 is defined by sharp economic contrasts. While the broader economy faces persistent cost-of-living and energy-driven pressures, Gen Z stands apart for its..."

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    UK Major Sporting Events Market Report 2026

    Market Intelligence ReportSportsUK
    The FIFA World Cup will be the highest-profile event of 2026, generating mass market interest. However, late-night kick-offs scheduled for home nations will shift fans to at-home viewing,..."

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    UK Sportswear and Performancewear Market Report 2026

    Market Intelligence ReportClothing and Footwear RetailSportsUK
    71% of buyers use the same gear for exercise and casual wear, highlighting the wide reach of sportswear. This is helping to drive growth in the market which..."

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    Multicultural America: Music Concerts and Festivals 2026

    Market Intelligence ReportLeisure and EntertainmentUS
    Music concerts and festivals are evolving beyond entertainment into immersive cultural events shaped by identity, social participation, financial realities and digital behavior. Younger and multicultural audiences increasingly discover..."

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    US Gaming-Inspired Entertainment Report 2026

    Market Intelligence ReportGamingUS
    Video game inspired cross-media adaptations are rewriting box office records, as seen with Mario’s $1.36bn haul, and shifting the strategic focus of publishers. Gaming is the world’s largest..."

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    Multicultural America: Sports Tourism and Fan Engagement 2026

    Market Intelligence ReportSportsTravelUS
    Spectator sports and sports tourism remain resilient in the face of economic headwinds. While high costs slow attendance, 45% of US adults have attended a sports event while..."

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    UK TV Viewing Habits Consumer Report 2026

    Market Intelligence ReportMediaLeisure and EntertainmentUK
    Despite the dominance of streaming services, 38% of people say they have watched DVDs or Blu-rays on the TV recently, and this reaches over half of Gen Z..."

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    China Hobbies and Interests Consumer Report 2026

    Market Intelligence ReportLeisure and EntertainmentChina
    Interest‑driven consumption is entering a new phase. Interests are no longer simply about how people spend their free time. They are increasingly becoming a gateway that connects emotional..."

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    UK Theme Parks Market Report 2026

    Market Intelligence ReportLeisure and EntertainmentUK
    The UK theme park market continues to perform well despite cost of living pressures, with operators introducing high-impact rides like Alton Towers' Toxicator and big-budget IP zones such..."

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