Gaming

Gaming Market Research

Mintel’s Gaming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Gaming industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK eSports Market Report 2025

    54% of gamers say esports has become more popular in the last year. It shows genuine mainstream cultural acceptance, with esports moving beyond..."

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    UK Future of Gaming Report 2025

    Gamers are split on the use of AI in the industry, with 57% saying they feel positive. This rises among younger gamers, but the key will be how..."

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    Germany Gaming Consumer: 2025

    Video games are a mainstream pastime, reaching 65% of Germans, with 56% playing at least once a week...."

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    US Mobile Gaming Market Report 2025

    82% of players have downloaded a free-to-play mobile game in the past three months, with spending activities like consumables and skins reaching 66%. Mobile gaming revenue is projected..."

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    China Gaming Trends and Gamers Consumer Report 2025

    Video games are no longer played in isolation – gamers expect to play games while enjoying other leisure activities to unwind and relax efficiently. They also crave a..."

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    UK Gaming Consumer: 2025

    Most gamers play between 2-5 titles. This concentration means that aggregators, and game store fronts, should prioritise a curated selection and regularly rotate highlighted titles to serve this..."

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    US Advertising in Gaming Market Report 2025

    74% of adults who play games report they are spending more time playing free-to-play games lately, increasing the number of ads they are likely to encounter while playing..."

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    US eSports Market Report 2025

    31% of gamers have watched esports content in the past six months, a striking indicator as the gaming market is expected to reach an impressive 3.6 billion players..."

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    US Video Games and Wellness Consumer Report 2025

    Adults who play video games recognize the positive role gaming can play in supporting their health and wellness goals. Gaming is often celebrated for its ability to reduce..."

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    US Diversity in Gaming Consumer Report 2025

    Gamers are calling for greater diversity in video games, emphasizing the importance of better racial, ethnic, and cultural representation. Players are more likely to purchase games that feature..."

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    Canada Gaming Influencers and Streamers Market Report 2025

    In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes..."

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    US Sports Games Market Report 2025

    Sports video games are an integral part of the gaming industry, with 70% of gamers playing a sports game weekly, highlighting their popularity and engagement. This presents significant..."

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