£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
Sports Market Research
Mintel’s Sports market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports industry.
Our reports can help you:
Related to: 'Sports'
Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."
Gen Z is heavily invested in both playing and watching sport, and its participation and viewing habits have been relatively insulated against the worst of the cost of..."
The sports audience, particularly those aged 18-54, shows a strong interest in both men's and women's sports, presenting brands with a chance to foster inclusive connections. Younger fans,..."
In-person sports events are a widely relevant industry. 59% of consumers have attended a sporting event in the past 12 months, and another 9% went a year or..."
The continuing cost of living crisis is increasing the market’s reliance on its more affluent core audience. Although overall value is still on the rise, attendances are fragile..."
This report unravels the complex Canadian sports fan's preferences, engagement and spending habits on sports media. It addresses crucial industry challenges and opportunities, divulges the latest trends in..."
A total of 2.2 million bicycles are sold in the UK every year, at an average price of £502. It's a male dominated market, but e-bikes are still..."
The substantial $65 billion sporting goods market operates a highly competitive retail landscape. Other types of stores not specializing in sporting goods have stronger appeal than specialty stores...."
Some 62% of people who don’t play sport do not know anyone who does – rising to 70% in the worst-off socio-economic and household income groups. This puts..."
This report looks at the following areas:Track changes in participation rates for various mass sports (including badminton, table tennis, etc) and outdoor activities (including running, hiking/mountain climbing, etc)Segment..."
The esports industry in the US is currently being shaped by many factors including economic changes, evolving market trends, and technological advancements. Despite financial challenges, such as reduced..."
Women’s sport can disrupt the wider market by breaking with traditional (male-dominated) structures to create bold new formats, experiences and media products.
David Walmsley, Research Analyst
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