£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 1,095 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
Sports Market Research
Mintel’s Sports market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports industry.
Our reports can help you:
Related to: 'Sports'
The esports industry in the US is currently being shaped by many factors including economic changes, evolving market trends, and technological advancements. Despite financial challenges, such as reduced sponsorships and the cessation of the Overwatch League, the global video game market is projected to grow, with mobile and PC gaming..."
Women’s sport can disrupt the wider market by breaking with traditional (male-dominated) structures to create bold new formats, experiences and media products.
David Walmsley, Research Analyst
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While the easing of the cost of living crisis offers opportunities for growth, sports goods retailers will face strong competition from non-specialist retailers.Michael Oliver, Senior Retail Analyst
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The cost of living crisis means some esports viewers are attending fewer events, providing an opportunity for game studios with esports coverage to appeal to them.
Zach Emmanuel, Technology Analyst
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Sports beyond football could be challenged by new properties that are freer to innovate in formats, presentation and – above all – accessibility.
David Walmsley, Research Analyst
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There remains a high degree of interest in mechanical bikes, however, the most exciting innovation is taking place with e-bikes, which may soon dominate new sales.
George Zaborowski, Senior Market Analyst
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Esports in Germany continue to provide opportunities for brands to engage a younger audience. By sponsoring content that delves into players' personal lives, brands can increase their potential for making a lasting impression.
Katharina Kirsch - Analyst
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Sports participation is perfectly placed to offer the simple fun and pleasure consumers are seeking to escape the pressures of post-pandemic life.
David Walmsley, Research Analyst
..."
“In response to the growing consumer trend of more diverse sports interests and active lifestyles, brands are advised to develop tailored products that are both fashionable and functional, and that can cater to the broader needs of sports scenes. Future opportunities are seen in specialized sports goods for segmented trendy..."
“Golf’s popularity had been in decline in the US for the first two decades of the millennium – then came the pandemic and participation spiked. Golf continues to enjoy renewed interest and a broad shift in consumer perceptions. However, continued growth in course play will be challenged by the hectic..."
“Esports has become a popular form of entertainment and an effective marketing tool, but it has also attracted professional players who take the game seriously. As a result, it is no longer just fun and games, but rather a legitimate sport that must be managed with the same level of..."
“Professional-grade data analysis tools used in top level sports will filter through to consumers keen to adopt a more granular approach to tracking and analysing performance. Additionally, technology will continue to boost the spectator experience, creating a hybrid way to watch by providing people with more data and interactive, personalised..."
