Sports Market Research

Mintel’s Sports market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Sports'

    All Industries

    Industry

    Popular Markets

    All Markets

    Demographics

    Report Type

    Year

    Subscribe to Mintel Spotlight

    Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

    Subscribe

    UK Major Sporting Events Market Report 2026

    The FIFA World Cup will be the highest-profile event of 2026, generating mass market interest. However, late-night kick-offs scheduled for home nations will shift fans to at-home viewing,..."

    $ 2,995 (Excl.Tax)

    Find out more

    UK Sportswear and Performancewear Market Report 2026

    71% of buyers use the same gear for exercise and casual wear, highlighting the wide reach of sportswear. This is helping to drive growth in the market which..."

    $ 2,995 (Excl.Tax)

    Find out more

    Multicultural America: Sports Tourism and Fan Engagement 2026

    Spectator sports and sports tourism remain resilient in the face of economic headwinds. While high costs slow attendance, 45% of US adults have attended a sports event while..."

    $ 4,995 (Excl.Tax)

    Find out more

    US Marketing to Sports Fans Consumer Report 2026

    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

    $ 4,995 (Excl.Tax)

    Find out more

    UK Spectator Sports Market Report 2025

    Demand for spectator sports attendance is hugely under-served: while 23% of adults went to a live event in the last 12 months, almost three times that number would like..."

    $ 2,995 (Excl.Tax)

    Find out more

    UK Cycling Market Report 2025

    Despite lower current participation, women are significantly more likely than men to say they have cycled in the past and would consider doing so again. This highlights a..."

    $ 2,995 (Excl.Tax)

    Find out more

    UK Sports Participation Consumer Report 2025

    Female interest in sport is underserved: while 51% of women currently play, a further 13% don't but would like to do so – double the participation gap seen..."

    $ 2,995 (Excl.Tax)

    Find out more

    China Sports and Outdoor Consumers: 2025

    This report looks at the following areas: What are the most popular sports this year, and which ones have more potential? Everyone is exercising, but who are the..."

    $ 4,995 (Excl.Tax)

    Find out more

    UK Sport and the Media Market Report 2025

    There is strong demand for more coverage of women's sport among sports fans. This is split far more by age than gender, with..."

    $ 2,995 (Excl.Tax)

    Find out more

    US Sports Betting Market Report 2025

    The sports betting industry is growing rapidly, fueled by the increasing legalization of platforms and strategic advertising by operators. Currently, 55% of consumers have participated in some form..."

    $ 4,995 (Excl.Tax)

    Find out more

    Germany Attitudes towards Spectator Sports Consumer Report 2025

    While Germans continue to spend cautiously on discretionary items in the face of economic uncertainty and multiple crises, the number of live sports viewers is on the rise...."

    $ 2,995 (Excl.Tax)

    Find out more

    US Women’s Sports Consumer Report 2025

    Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."

    $ 4,995 (Excl.Tax)

    Find out more
    Loading...