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Sports Market Research

Mintel’s Sports market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Sports'

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    China Sports and Outdoor Consumers: 2026

    Market Intelligence ReportsSportsChina
    As sport becomes embedded in everyday life, the next stage of growth will no longer come solely from attracting more people into sport, but also from participants staying..."

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    Canada Sports Tourism and Fan Engagement: 2026

    Market Intelligence ReportsSportsCanada
    The NHL may be the most popular league in a hockey nation, but there are signs that its lead is slipping. Gen Zs are just as likely to..."

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    US Women’s Sports Consumer Report 2026

    Market Intelligence ReportsSportsUS
    Women's sports are entering a defining growth phase, fueled by a new model of fandom that is broad, fast-forming and driven by younger, multicultural audiences. Unlike men's sports,..."

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    UK Major Sporting Events Market Report 2026

    Market Intelligence ReportsSportsUK
    The FIFA World Cup will be the highest-profile event of 2026, generating mass market interest. However, late-night kick-offs scheduled for home nations will shift fans to at-home viewing,..."

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    UK Sportswear and Performancewear Market Report 2026

    Market Intelligence ReportsSportsUK
    71% of buyers use the same gear for exercise and casual wear, highlighting the wide reach of sportswear. This is helping to drive growth in the market which..."

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    Multicultural America: Sports Tourism and Fan Engagement 2026

    Market Intelligence ReportsTravelUS
    Spectator sports and sports tourism remain resilient in the face of economic headwinds. While high costs slow attendance, 45% of US adults have attended a sports event while..."

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    US Marketing to Sports Fans Consumer Report 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

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    UK Spectator Sports Market Report 2025

    Market Intelligence ReportsSportsUK
    Demand for spectator sports attendance is hugely under-served: while 23% of adults went to a live event in the last 12 months, almost three times that number would like..."

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    UK Cycling Market Report 2025

    Market Intelligence ReportsSportsUK
    Despite lower current participation, women are significantly more likely than men to say they have cycled in the past and would consider doing so again. This highlights a..."

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    UK Sports Participation Consumer Report 2025

    Market Intelligence ReportsSportsUK
    Female interest in sport is underserved: while 51% of women currently play, a further 13% don't but would like to do so – double the participation gap seen..."

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    UK Sport and the Media Market Report 2025

    Market Intelligence ReportsMediaUK
    There is strong demand for more coverage of women's sport among sports fans. This is split far more by age than gender, with..."

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    US Sports Betting Market Report 2025

    Market Intelligence ReportsSportsUS
    The sports betting industry is growing rapidly, fueled by the increasing legalization of platforms and strategic advertising by operators. Currently, 55% of consumers have participated in some form..."

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