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Live Entertainment

Leisure and Entertainment Market Research

Mintel’s Leisure market research combines the latest consumer intelligence, market insights and expert recommendations to help you to understand consumer behaviour and anticipate what’s next in the Leisure industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US Gambling Overview: 2026

Market Intelligence ReportsGamblingUS
73% of legal gambling-age adults have placed a bet in the past year, up from 70% in 2024. Though participation (and revenue) has risen accordingly, the increase hasn't..."

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China Fashion Spending and Sports Culture: 2026

Market Intelligence ReportsSportsChina
Sports culture is emerging as a powerful driver of premium value for fashion brands. Consumers buy sports-inspired fashion not just for sport itself, but for the identities, communities..."

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UK Women’s Sport Consumer Report 2026

Market Intelligence ReportsSportsUK
Women's sport has successfully built a positive social reputation around being inspirational and family-friendly but perception challenges remain around its entertainment value. Consumers are twice as likely to..."

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China Sports and Outdoor Consumers: 2026

Market Intelligence ReportsSportsChina
As sport becomes embedded in everyday life, the next stage of growth will no longer come solely from attracting more people into sport, but also from participants staying..."

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UK Music Concerts and Festivals Market Report 2026

Market Intelligence ReportsLeisure and EntertainmentUK
The UK music concerts and festivals market remains resilient, supported by strong demand, major live events and the continued growth of music tourism. However, rising ticket prices are..."

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Canada Sports Tourism and Fan Engagement: 2026

Market Intelligence ReportsSportsCanada
The NHL may be the most popular league in a hockey nation, but there are signs that its lead is slipping. Gen Zs are just as likely to..."

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US Women’s Sports Consumer Report 2026

Market Intelligence ReportsSportsUS
Women's sports are entering a defining growth phase, fueled by a new model of fandom that is broad, fast-forming and driven by younger, multicultural audiences. Unlike men's sports,..."

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UK Competitive Socialising Market Report 2026

Market Intelligence ReportsLeisure and EntertainmentUK
Losing reduces enjoyment for some, with 50% of participants aged 16-34 agreeing it puts them off taking part in competitive social leisure activities more often. Sustaining engagement will..."

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UK Gambling Trends: 2026

Market Intelligence ReportsGamblingUK
Despite ongoing cost of living pressures, the UK gambling market has remained resilient, with consumer spending steadily rising post-pandemic, largely driven by spend on gaming machines and online..."

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US Gaming Influencers and Streaming: 2026

Market Intelligence ReportsGamingUS
80% of video game playing adults aged 18-34 found watching gaming content as enjoyable as playing. This poses challenges for the industry as it may impact game sales..."

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US Gen Z Leisure Trends: 2026

Market Intelligence ReportsLeisure and EntertainmentUS
The US leisure market in 2026 is defined by sharp economic contrasts. While the broader economy faces persistent cost-of-living and energy-driven pressures, Gen Z stands apart for its..."

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UK Major Sporting Events Market Report 2026

Market Intelligence ReportsSportsUK
The FIFA World Cup will be the highest-profile event of 2026, generating mass market interest. However, late-night kick-offs scheduled for home nations will shift fans to at-home viewing,..."

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