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Entertainment Market Research

Mintel’s entertainment market research reports provide a comprehensive and extensive overview of the marketplace including information on the entertainment market size and entertainment market share.


Mintel’s entertainment industry reports can help you gain further insight into the entertainment market trends and gain valuable entertainment consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute entertainment industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 21
  1. In- vs Out-of-town Leisure - UK - November 2009

    • Consumer Report
    • November 2009
    • UK
    • Out-of-town leisure complexes are seen by consumers as a convenient, safe environment for responsible people to enjoy and reward themselves and this is something they could seek to capitalise on a bit more than they currently do. Ease of parking is the primary attraction of ...
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  2. iPhone Generation - UK - November 2009

    • Consumer Report
    • November 2009
    • UK

    The world of new technology is by definition a fast-moving one, and there have been many new developments, especially in mobile technology, since Mintel’s report The IPod Generation – UK, April 2007.
    ...

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  3. Impact of Technology on Out-of-Home Leisure - UK - November 2009

    • Consumer Report
    • November 2009
    • UK
    • More than a quarter of consumers already use mobile internet to look up travel information while they’re out, highlighting the huge potential of mobile phones as a leisure research tool once the technology catches up with demand.
    • Consumers are much more willing to leave making ...
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  4. Social Networking - UK - November 2009

    • Consumer Report
    • November 2009
    • UK

    Despite the increasing range of extra activities that sites like Facebook offer, internet users are still mostly pre-occupied with one another, with research showing 66% visit to keep up with current friends compared with 10% of respondents that visit social networks for music, ...

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  5. Online Social Networking - Ireland - October 2009

    • Consumer Report
    • October 2009
    • Ireland

    Social networking continues to grow in popularity among Irish consumers, with penetration reaching 67% in December 2008.

    The growth of this activity has brought with it an innovative and engaging way for companies to increase brand awareness, develop and maintain a relationship ...

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  6. Film Viewing Habits - UK - September 2009

    • Consumer Report
    • September 2009
    • UK

    Films play a central role in the leisure experience for most people at least some of the time, spanning cinema, TV movie subscriptions, DVD sales and rentals and, more recently, streaming and downloading via the internet. But how are the different sub-sectors performing and ...

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  7. Star Power - US - September 2009

    • Consumer Report
    • September 2009
    • US

    As companies cut their marketing budgets amid recession and many others review their strategies carefully, it is becoming increasingly important to review the influence of star power and celebrity spokespeople.

    While celebrities can be seen in virtually every facet of society ...

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  8. Edutainment or Escapism? - UK - August 2009

    • Consumer Report
    • August 2009
    • UK

    TV viewing is one area that has prospered during the recession, as consumers abandon more expensive out-of-home entertainment in favour of a night in front of ‘the box’. BARB data show that average daily television viewing increased by 3% in 2008, to 3 hours and 45 minutes per ...

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  9. Movie Theaters - US - July 2009

    • Consumer Report
    • July 2009
    • US

    While the recession has been bad news for most sectors of discretionary spending, revenues from domestic box offices have seen a large boost in early 2009. For the first time in years, theater operators find themselves in the position to take advantage of a potential trend ...

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  10. Hispanic Entertainment - US - July 2009

    • Consumer Report
    • July 2009
    • US

    This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic ...

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No. of reports 1 of 21