Gaming

Gaming Market Research

Mintel’s Gaming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Gaming industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement..."
    Don't let your Skibidi gyatt pay the Fanum tax for weak Ohio rizz. You need a no cap rizzler with sigma Gen Z and Alpha battlepass drip, my brother. Brian Benway, Senior Tech and Gaming Analyst ..."
    The gaming industry moves fast, with new trends outpacing development. Live service games can be a costly risk that must be treated as more than a revenue source. Brian Benway, Senior Tech and Gaming Analyst ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    Subscription gaming appears here to stay with deep roots in console multiplayer. Players enjoy them most for the value and quality games they bring to the table. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Advertising in gaming is an effective way to reach a wide audience, and young adult gamers are willing to play along, if it's a fair and respectable exchange. Brian Benway, Research Analyst, Gaming and Entertainment ..."

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    “Esports has become a popular form of entertainment and an effective marketing tool, but it has also attracted professional players who take the game seriously. As a result, it is no longer just fun and games, but rather a legitimate sport that must be managed with the same level of..."
    “PC gaming today is the best it’s ever been. PC gaming drives esports and is a major part of streamer culture’s broad appeal. PC players are heavily invested in keeping their gaming rigs up-to-date with newer and better components, and they’re a highly brand loyal demographic.” - Brian Benway, Gaming and..."
    "Contrary to misconceptions, gamers are interested in improving their wellness, and consider games an excellent way to reduce stress and fostering social opportunities. Players want video games that help reduce anxiety and create more positive social interactions. Combating toxicity online may accomplish both." - Brian Benway, Gaming and Entertainment Analyst This Report..."
    “The video game industry continues to provide entertainment that consistently excites and engages fans. Gamers in 2023 want to relax and play more, and they will find the games where monetization options work for whatever they can afford to engage the most with.” –   Brian Benway, Gaming and Entertainment Analyst "