Streaming Market Research

Mintel’s Streaming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the streaming and video on demand industry.

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    Streaming services rethink business models to generate more revenue. Consumers remain overwhelmed by choice, instead opting for old favorites or social video. A Mintel Analyst, Global Analyst ..."
    "The cost-of-living crisis has temporarily dampened overall consumer demand for paid-for video streaming services, but it has also hastened the development of ad-supported services. Lower cost ad-supported tiers are initially being introduced by SVoD providers as a way to sustain subscriber growth after price increases, but over the longer term..."
    “Live streaming shopping no longer just means low prices for consumers. Future opportunity lies in generating higher-quality content. This requires brands to develop a live streaming strategy that considers both sales and brand influence. Meanwhile, it illustrates that live streaming commerce has entered the second stage of competition – one..."
    Streaming services are facing declining reach among younger Germans. By leveraging social features, services can capitalise on younger consumers' peer orientation and consolidate their content as social must-haves. Jan Urbanek, Senior Analyst, Consumer Technology, Germany ..."
    “As more consumers continue to cut the cord on traditional media, they have added more streaming services. However, as costs increase and services compete for finite time and household entertainment budgets, consumers may take a second look at the value their subscriptions deliver and opt to make cuts. Services should..."
    “Listeners keep tuning in to streaming audio, particularly now that the term ‘tuning in’ itself is becoming less and less relevant. Streaming audio services have grown consistently with a few key players dominating the space. Most adults pay for ad-free listening, but there are still key opportunities for brands to..."
    “Movie theaters struggled during lockdown, and their rebound hasn’t been as strong as the industry would like in the wake of vaccine availability. Streaming remains an attractive source of entertainment among a population accustomed to being at home. Consumers want their out-of-home entertainment options to deliver on an elevated experience..."
    Improving audio quality will bring new opportunities for music streaming services, while virtual concerts can play a long-term role in the music industry. Jan Urbanek, Research Analyst - Consumer Technology ..."
    “COVID-19 has been a transformative event for streaming video, leading to significant investment by both media companies and consumers. Studios have committed to shorter theatrical windows, and more content exclusively for their streaming platforms, and consumers have responded by increasing their spending in the category to $31.4 billion. Streaming services..."
    While streaming services experienced record uptake during COVID-19, build further on shared watching experiences to maintain growth long term. Jan Urbanek, Research Analyst - Consumer Technology ..."
    “Most consumers are using major music streaming services for free, presenting a challenge for operators, but an opportunity for advertisers to reach a wide audience through such platforms. Several factors will drive consumers to subscribe to a music streaming service, including early releases, exclusive content and information about artists. Brands..."
    “Live streaming commerce leverages mass consumers’ enthusiasm for promotions and discounts as well as brands’ focus on it as a key marketing channel. Along with the popularity, live streaming commerce can expect more regulation to ensure healthy growth. In the long run, live streaming commerce will further penetrate consumers’ daily..."