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Sports Market Research

Mintel’s sports market research reports provide a comprehensive and extensive overview of the marketplace including information on the sports market size and sports market share.


Mintel’s sports industry reports can help you gain further insight into the sports market trends and gain valuable sports consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute sports industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 190
  1. Soccer in America: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    Soccer is a growing sport in the US with fans following various leagues and competitions around the globe. The stoppage in play due to COVID-19 has put a major halt on the momentum of the sport and created uncertainties around when the sport will return. As a result, leagues, ...

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  2. Patent insights: new directions in sports nutrition

    • Consumer Report
    • March 2020
    • All Regions

    Patent activity in sports nutrition continues to grow. Inventions reveal exciting botanical compounds and fresh uses for staple sports supplement ingredients.

    Rick Miller, Food & Drink Associate Director for Specialised Nutrition

    US $2,518.09 (Excl.Tax)
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  3. Baseball in America - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report explores consumer interest in and engagement with America’s pastime – baseball. As one of the four major professional sports in the United States, we explore the current state of baseball and what is shaping its future – such as incorporating technology, fantasy ...

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  4. Sports Media Consumers - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "There are few categories in the media industry that can elicit as much passion as professional sports. A cursory glance at a cheering crowd or excited sports bar illustrates how important sports are to consumers. And its role in the media is very important since it is one of ...

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  5. Major Sporting Events - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Strong public interest in major sporting events will take on a wider significance in the coming decade as the UK seeks to use its status as a top tier sports host to promote post-Brexit Britain on the global stage.”
    – David Walmsley, Senior Leisure Analyst

    This report will have ...

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  6. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

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  7. Marketing to Outdoor Lovers - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make ...

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  8. Sporting Goods Retail - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "People are buying sporting goods. They’re also prioritizing their health to a greater degree, which means more exercising and participation in sports and fitness; this should fuel demand for sporting goods in the future. However, more often than not, people are buying sporting ...

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  9. Sport and the Media - UK - January 2019

    • Consumer Report
    • January 2019
    • UK

    “Currently pay-TV providers have a fairly strong hold on UK sports broadcasting, making it difficult for new entrants into the market, such as Eleven Sports. However, as Amazon further pushes into the live sports arena and more sports introduce their own subscription streaming ...

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  10. Spectator Sports - UK - October 2018

    • Consumer Report
    • October 2018
    • UK

    “The cost of attending live sport events can be a barrier for some, even though the atmosphere is generally agreed to be far superior to watching sports in other ways. Venues are using technology to enhance the customer experience so this will help give fans more of an ...

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No. of reports 1 of 190