Leisure Time

Leisure Time Market Research

Mintel’s Leisure market research combines the latest consumer intelligence, market insights and expert recommendations to help you to understand consumer behaviour and anticipate what’s next in the Leisure industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement..."
    The sports betting industry is experiencing significant growth, driven by the increasing legalization of platforms and strategic advertising efforts by operators. Currently, one-third (33%) of consumers have engaged in some form of sports betting over the past year, with over half (58%) of these bettors placing wagers at least once..."
    The gambling industry is strong, with Gen Z and Millennials representing much of the growth in participation. Catering to their needs is key to keep things rolling. Mike Gallinari, Senior Travel & Leisure Analyst ..."
    Don't let your Skibidi gyatt pay the Fanum tax for weak Ohio rizz. You need a no cap rizzler with sigma Gen Z and Alpha battlepass drip, my brother. Brian Benway, Senior Tech and Gaming Analyst ..."
    The gaming industry moves fast, with new trends outpacing development. Live service games can be a costly risk that must be treated as more than a revenue source. Brian Benway, Senior Tech and Gaming Analyst ..."
    Teens and tweens spend their days juggling both formal and informal activities, making them a key audience for on-the-go solutions and mental wellbeing reminders. Lisa Dubina, Senior Culture and Identity Analyst ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    Most Americans host and it's something they take pride in. Tighter budgets may limit spending, but consumers will still look to brands to make hosting easy and fun. Scott Stewart, Associate Director, Lifestyles & Retail ..."
    Subscription gaming appears here to stay with deep roots in console multiplayer. Players enjoy them most for the value and quality games they bring to the table. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Meals are a medley of senses and emotions. With so many moving parts – and room for error – brands and retailers can play a major role in this daily ritual. Adriana Chychula, Analyst - Food, Drink & Nutrition ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Digital content has taken the lead with multicultural consumers, offering greater representation and flexibility – and new ways to reach this valuable audience. Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."