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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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No. of reports 1 of 18
  1. Outdoor Cooking: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Prior to the pandemic, the outdoor cooking category benefitted from slow but stable growth, which was expected to continue. However, the COVID-19 pandemic and recession are altering that trajectory. While consumers look to limit their discretionary spending, extended periods ...

    US $4,395.00 (Excl.Tax)
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  2. eSports: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the ...

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  3. Television Advertising: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Television advertising has struggled as COVID-19 takes a significant toll on a sector that is already struggling from consumer and advertiser defections to digital. However, it does offer a strong consumer experience that few other platforms can match, and even in the near ...

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  4. Football in America: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Football is the number one sport in America and is expected to maintain this position. The NFL dominates television ratings each year and generates billions in ad revenue as a result. Despite teams only playing one game per week, many fans remain highly engaged with the sport ...

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  5. Marketing to Seniors: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Seniors are a relatively happy and unstressed cohort of the US population. They prioritize family, health and independence to maintain their quality of life. During 2020, COVID-19 has challenged seniors in all these areas which have forced them to change their behaviors and ...

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  6. The Impact of COVID-19 on Leisure and Entertainment - US - June 2020

    • Consumer Report
    • June 2020
    • US

    These reports will look at the impact that the outbreak has had on the category, the short-, medium- and long-term implications for consumer behavior, and the opportunities and threats this poses to the market.

    Mintel research sources can include exclusive consumer data, ...

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  7. Teen and Tween Gamers: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "With nearly every teen and tween playing video games on some device, gaming is not only an activity for kids; it's culture. COVID-19 kept many kids inside, giving them more time to dive into their digital worlds. As gaming continues to grow and become ingrained in mainstream ...

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  8. Black Consumers and Media Consumption: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “As the Black population is disproportionately impacted by the coronavirus pandemic, Black consumers turn to culturally relevant, trusted media sources for information as well as those that offer an escape from the chaos.”
    – Toya Mitchell, Senior Multicultural Analyst

    This report ...

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  9. Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “Participation in youth sports is a critical component to the overall development of children. Unfortunately, the industry has seen participation rates decreasing in recent years – a trend that is surely to increase as a result of COVID-19. Moving forward, Mintel expects to see ...

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  10. Traditional Toys and Games: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “The toys and games industry saw unexpected growth at the beginning of 2020 due to the COVID-19 pandemic. Consumers of all ages are looking for new and entertaining ways to spend their abundant at-home leisure time, and they are turning to toys and games to fill this need. ...

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No. of reports 1 of 18