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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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No. of reports 1 of 111
  1. E-sports - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The flourishing of e-sports games and live game streaming has been accompanied by a rapid growth in the fan base and now game lovers want an all-round experience of this new emerging hobby. E-sports stadiums and amateur e-sports tournaments are top trends driving the market. ...

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  2. Online Gaming - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning ...

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  3. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

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  4. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  5. Digital Trends - Asian Consumers - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic ...

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  6. Online Dating - UK - April 2019

    • Consumer Report
    • April 2019
    • UK

    “Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus is returning to helping make meaningful personality-based connections, with the aid of increasingly sophisticated ...

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  7. Digital Trends (Consumer) - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Consumers have accepted the vital role that technology plays in their daily lives. Media preferences dictate how new technology is used and where people spend most of their time online. New software will likely focus on speed and reliability rather than “wow” factor to sustain ...

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  8. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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  9. Attitudes Toward Gaming - Canada - February 2019

    • Consumer Report
    • February 2019
    • Canada

    "Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a ...

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  10. Internet Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Influencers can bring authenticity to brand communications. While consumers who follow influencers may know when they are being sold to, they still value the entertaining and honest depictions of real life that are projected online. Influencer marketing will continue to evolve ...

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No. of reports 1 of 111