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Leisure Time Market Research

Mintel’s leisure time market research reports provide a comprehensive and extensive overview of the marketplace including information on the leisure time market size and leisure time market share.


Mintel’s leisure time industry reports can help you gain further insight into the leisure time market trends and gain valuable leisure time consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute leisure time industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Active Outdoor Enthusiasts - US - November 2019

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important groups to break ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Cooking in America - US - October 2019

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking space. However, this ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  3. Leisure Time - US - October 2019

    "Consumers are working to make their free time as meaningful as they possibly can. The easiest path to that is through comforting activities, but brands can help encourage people to get out of their comfort zones. Everyone’s trying to find their tribe, and leisure activities that can bring people ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  4. Marketing to Outdoor Lovers - China - September 2019

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  5. Consumers and the Economic Outlook - UK - September 2019

    “It is a confusing time for the British public. The new Government has been unable to agree a Brexit deal with the EU and Parliament has passed legislation obliging the Prime Minister to request a further extension if he cannot get one. Despite this, Boris Johnson has maintained his stance that ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  6. Family Entertainment - US - August 2019

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  7. News Media - US - July 2019

    "News media is an integral component of everyday life for most consumers. A lack of trust and a plethora of options have made it difficult for the average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  8. Teen Trends - US - June 2019

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  9. Marketing to Subcultures - China - May 2019

    “Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. Meanwhile, ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2019
    China
  10. Digital Trends - Asian Consumers - US - May 2019

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
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