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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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4 Item(s)
  1. Movie Theaters - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.”– Dana Spencer, Research Analyst – Lifestyles, ...

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  2. Movie Sales and Rentals - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales ...

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  3. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  4. Television and Online Video Ads - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR ...
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4 Item(s)