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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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9 Item(s)
  1. Digital and Print Magazines - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and ...

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  2. Live Entertainment - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for ...

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  3. Movie Theaters - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.”– Dana Spencer, Research Analyst – Lifestyles, ...

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  4. Asian American Lifestyles and Entertainment - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they ...

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  5. Movie Sales and Rentals - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales ...

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  6. Marketing to Sports Fans - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue ...

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  7. Casino and Casino-style Gambling - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The casino market is unique in that most consumers have visited a casino in the past, even though four in 10 expect to lose when they gamble. The excitement of the environment, the possibility of winning, and the ancillary offerings create an alluring alternative to most ...

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  8. Traditional Toys and Games - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Shoppers are looking beyond price and are willing to pay a slight premium in exchange for quality and a great toy-shopping experience. Toy buyers’ pre-planning stage, an essential part of shoppers’ path to purchase, is an important opportunity to actively engage children and ...

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  9. The Shopping Experience of Hispanic Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “When Hispanics find a good deal, regardless of their age, income, or level of acculturation, they are eager to tell their families and friends about it. Retailers who can identify the needs of this segment and act accordingly may be able to count on Hispanic consumers as ...

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9 Item(s)