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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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No. of reports 1 of 27
  1. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

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  2. Marketing to Outdoor Lovers - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make ...

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  3. Gambling and Sports Betting - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate ...

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  4. Black Consumers' Content Consumption and Sharing - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a ...

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  5. Marketing to Sports Fans - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts ...

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  6. Outdoor Enthusiasts - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active ...

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  7. Sports Participation - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun ...

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  8. Leisure Centres and Swimming Pools - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “Increased outsourcing of public leisure centre and swimming pool provision is proving a positive influence on investment and revenues but finds facility users sensitive to rising admission prices and risks de-prioritising public health and activity goals.”
    – David Walmsley, ...

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  9. Health and Fitness Clubs - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    "Flexibility and technology are two important emerging forces in the private health and fitness club market, the former filtering up from a rapidly-expanding low-cost sector that is bringing new users into the market and the latter filtering down from a premium segment focused ...

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  10. Bicycles - UK - March 2016

    • Consumer Report
    • March 2016
    • UK

    “Participation among women has grown much faster than that among men but it is still significantly lower and there is considerable potential for developing the frequency with which women ride.”
    – Michael Oliver – Senior Leisure and Media Analyst

    This report covers the following ...

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No. of reports 1 of 27