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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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No. of reports 11 of 117
  1. Black Consumers' Content Consumption and Sharing - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a ...

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  2. Spectator Sports - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Live streaming shows growing potential to open spectator sports to a wider range of demographics, while stadium operators can turn to good old-fashioned atmosphere to help event attendance stand out from the leisure crowd.”
    – David Walmsley, Senior Leisure Analyst

    This Report ...

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  3. Sports Participation - UK - September 2017

    • Consumer Report
    • September 2017
    • UK

    “Fitness is both the main driver of participation in sport and the principal barrier to taking part. Successful providers need therefore to articulate the fitness benefits of their activities while allaying the fears of potential newcomers that they are not fit enough to join in.”

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  4. Marketing to Sports Fans - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts ...

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  5. Tenpin Bowling - UK - May 2017

    • Consumer Report
    • May 2017
    • UK

    “The industry is currently half way on a journey between the old-style bowling alley and its hoped-for new destination as a modern, multi-generational entertainment centre providing a light-hearted competitive social experience, where bowling is increasingly blended with other ...

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  6. Sports Nutrition - Ireland - April 2017

    • Consumer Report
    • April 2017
    • Ireland

    “Recognising the health benefits of regular physical activity, Irish consumers are exercising two to three times a week. This points to a strong market for sports nutrition brands to target and focusing on how their products aid rapid recovery between frequent exercise will ...

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  7. Outdoor Enthusiasts - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active ...

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  8. Sport and the Media - UK - January 2017

    • Consumer Report
    • January 2017
    • UK

    “There are signs that major media players, including Facebook, Twitter and Amazon, are looking to make significant plays in regards to live sport broadcasting over the coming years. Live sport could offer these platforms a powerful differentiating feature within competitive ...

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  9. Sports Participation - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun ...

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  10. Spectator Sports - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Television sports coverage is making an instant expert of the armchair fan – but leaving stadium operators needing to do more to keep spectators in the same loop.”
    – David Walmsley, Senior Leisure Analyst

    This report answers the following key questions:

    • Is livestreaming the next ...
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No. of reports 11 of 117