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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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No. of reports 41 of 117
  1. Marketing to Sports Fans - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue ...

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  2. Sports Goods Retailing - UK - July 2014

    • Consumer Report
    • July 2014
    • UK

    “While specialist sports goods retailers are not yet projecting their traditional in-store expertise online and through social media, closer links with participation facilities could extend their dominance of the shop-bought segment.”
    – David Walmsley, Senior Leisure Analyst

    This ...

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  3. Health and Fitness Clubs - UK - June 2014

    • Consumer Report
    • June 2014
    • UK

    “Operators are going to have to start looking at ‘infilling’ with smaller clubs in the same way that the major supermarket chains have switched to building smaller convenience stores serving local neighbourhoods.”
    –    Michael Oliver, Senior Leisure and Media Analyst

    This report ...

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  4. Sports Betting - UK - May 2014

    • Consumer Report
    • May 2014
    • UK

    “While regulatory change may close a number of doors to sports marketing operators, the opportunities being created by technological advances and consumer responses to these should continue to open up plenty of new ones.”

    – David Walmsley, Senior Leisure Analyst

    Some questions ...

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  5. Spectator Sports - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    “App developers should now look to create customised apps to facilitate consumers’ unique second-screening habits. Broadcasters could develop bespoke apps to accompany their televised events; letting users pull in content from social media, sports news websites, or even from ...

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  6. Snowsports - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    “Aside from growing the snowsports customer base as a whole, complimentary pre-season and post-season lessons in the UK could also aid brand loyalty by tying a customer in to a given brand’s ecosystem. Operators could take a more hands-on approach and have their own reps or ...

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  7. Bicycles - UK - March 2014

    • Consumer Report
    • March 2014
    • UK

    "If safety concerns around cycling on the roads can be definitively tackled, it could open the floodgates to a new era of mass cycling participation."

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  8. Leisure Centres and Swimming Pools - UK - February 2014

    • Consumer Report
    • February 2014
    • UK

    "Technology (whether in the form of an app or wearable products) can be a powerful tool to boost motivation and increase retention levels, because it allows regular and accurate measurement of performance and fitness."

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  9. Football - UK - November 2013

    • Consumer Report
    • November 2013
    • UK

    “The most pressing issues in the English professional football market are very different for clubs in its two key segments: the buoyant Premier League with its capacity crowds and record broadcast revenues, and a Football League labouring under the pressure of declining ...

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  10. Leisure Review - UK - October 2013

    • Consumer Report
    • October 2013
    • UK

    “As arguably the most sociable and certainly the most socially connected digitally, incorporating an element of play when offering deals and discounts can help to engage under-35s and tap into their enjoyment of the search, for example through the use of ‘Gamification’ and ...

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No. of reports 41 of 117