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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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5 Item(s)
  1. Mobile Gaming - China - October 2018

    • Consumer Report
    • October 2018
    • China

    “More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention ...

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  2. Leisure Time - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to ...

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  3. Live Streaming - China - June 2018

    • Consumer Report
    • June 2018
    • China

    “Consumers are eager to learn about new things via livestreaming shows. The content is the key. Livestreaming shows should be a way for brands to be real to consumers, and also to impress by offering something new.”

    – Mintel Analyst

    This report examines the following issues:

    • In ...
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  4. Attitudes towards Fitness - China - May 2018

    • Consumer Report
    • May 2018
    • China

    “Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, ...

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  5. Sports Participation - China - May 2018

    • Consumer Report
    • May 2018
    • China

    “The fast-growing sports participation market brings opportunities for not only the sports industry but also brands in other categories. Launching more varieties of sports activities and making sport more fun will attract a larger participant base, and sports data created by ...

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5 Item(s)