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Leisure Time Market Research

Mintel's leisure time market research reports take the stress out of staying on top of one of the world's fastest-moving consumer sectors. From sport to cinema, gambling to gardening, our world-leading research and analysis gives you detailed data on all market segments and unrivalled insight into consumer's leisure choices - today and tomorrow. It's time well spent.

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No. of reports 1 of 11
  1. Sporting Goods Retail - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "People are buying sporting goods. They’re also prioritizing their health to a greater degree, which means more exercising and participation in sports and fitness; this should fuel demand for sporting goods in the future. However, more often than not, people are buying sporting ...

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  2. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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  3. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  4. American Lifestyles - US - April 2016

    • Consumer Report
    • April 2016
    • US

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their ...

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  5. Outdoor Enthusiasts - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Participants are engaging in activities infrequently, spending most of their leisure time watching TV or on the computer. Marketers must find compelling ways to encourage more frequent participation in order to encourage market growth.”

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  6. Cooking Enthusiasts - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for ...

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  7. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  8. Bicycles - US - February 2012

    • Consumer Report
    • February 2012
    • US

    This report explores the bicycle market in the U.S. It provides insight into the external and internal factors affecting bicycle unit sales at specialty retailers and ridership trends, and what they mean for future sales, marketing campaigns, and industry innovations.

    Specific ...

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  9. Fitness Clothing - US - September 2011

    • Consumer Report
    • September 2011
    • US

    At the crossroads of sports, fashion and popular culture, the fitness apparel market boasts some of the best-established brands in the world. This report explores how the macroeconomic landscape, national fitness activity and demographic changes are shaping the market. It hones ...

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  10. Fitness Clothing - US - September 2009

    • Consumer Report
    • September 2009
    • US

    With the recession suppressing sales of all apparel along with fitness wear, marketers need to know how to leverage every opportunity. Back-to-school sales have not reached the levels retailers were expecting for end of 2009 and holiday sales are also expected to follow suit. ...

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No. of reports 1 of 11