Life Stages Market Research

Mintel’s Life Stages market research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis on consumer life stages, so you know exactly what your audience is interested in.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are age-friendly are the keys to further penetrating the existing market and expanding the capacity of the incremental market. Qianqian Ji, Senior Analyst,..."
    Inflation drives the growth in the babies' and children's product market, but a declining birth rate and savvy shopping behaviours could impact its future. Shiyan Zering, Beauty and Personal Care Analyst ..."
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    The children's food market is becoming more regulated. In addition to upgrading their products, brands and companies should actively support parents in educating their children on healthy eating and providing them with a happy childhood.Marta Zhang, Senior Research Analyst, Food and Drink, Foodservice, China ..."
    With the current trend for precise and science-based parenting, uncovering potential appetites that exist in the gaps between current product ranges and demographic demands has become an important jumping-off point for product innovation.Qianqian Ji, Senior Analyst, Health and Wellbeing, China ..."
    Despite uncertainty, parents continue to prioritize back to school shopping. Price and convenience remain the key drivers, but emotional resonance still matters. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
    Evaluating the consumption patterns, behaviors and attitudes toward the beauty and personal care industry with a focus on women 40+. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Marketing to moms must expand beyond themes of child rearing. Moms want support across a wider range of needs, including life management and self-care. Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    “Amidst the impact of the COVID-19 pandemic for three consecutive years and the ‘Double Reduction’ policy, there has been a significant shift in the values of young parents in lower tier cities towards family companionship and leisure time. This has led to a change in their parenting mindset, as more..."
    Our consumer study of senior Germany shows that health and spending time with family and friends are top of mind for over-65-year-olds. Brands that support a holistic approach to well-ageing, such as promoting an active lifestyle, will resonate with this consumer group. Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles,..."
    Families haven't been dissuaded from traveling despite elevated prices. Yet, they still need help from brands to streamline planning and create itineraries for all. Mike Gallinari, Travel & Leisure Analyst ..."