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Babies, Children, Family Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s babies, children, family market research reports provide a comprehensive and extensive overview of the marketplace including information on the babies, children, family market size and babies, children, family market share.


Mintel’s babies, children, family industry reports can help you gain further insight into the babies, children, family market trends and gain valuable babies, children, family consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute babies, children, family industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Lifestyles of Generation Z - UK - August 2018

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  2. Children's Attitudes towards Saving - UK - July 2018

    “Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for providers to shake ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  3. Holiday Car Hire - UK - June 2018

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more transparent, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  4. Children and Health - US - February 2018

    "Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  5. Family Vacations - US - February 2018

    "For parents with kids under 18 in the household, family vacations offer an opportunity for quality time, relaxation, and even some adventure. Visiting family and friends is the most popular type of trip, indicating that the destination may already be dictated for family vacations. Even so, travel ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  6. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

    “Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching need for convenience ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    February 2018
    UK
  7. Marketing to Parents - UK - November 2017

    “While being a parent has never been easy, it could be argued that today’s parents face a unique set of factors that are making them more stressed than preceding generations. With this in mind, campaigns that carry pro-relaxation messages are likely to resonate with this cohort, particularly where ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    November 2017
    UK
  8. Marketing to Hispanic Moms - US - September 2017

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the sometimes-thankless ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  9. Marketing to Black Moms - US - September 2017

    Black moms are the head of the family within many households. She works, mostly because she has to, even though her role as mom is her greatest accomplishment and primary responsibility. She is raising her kids with confidence, although she would prefer to be able to devote more time to their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  10. Marketing to Moms - US - September 2017

    "The 43 million moms in the US are an important segment for marketers to understand, as they are often making purchases for the entire household. Although some family dynamics have changed – with more women having children without getting married, having children later in life, and having fewer ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
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