Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 11 of 552
  1. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. Marketing to Millennials - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. The Chinese Consumer - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as ...

    £3,486.28 (Excl.Tax)
    Find out more Add to cart
  4. Holiday Travel - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Seven in 10 Americans travel during the summer or winter holidays. These trips have varied methods and motivations, whether it is a family piling into the car to visit Grandma at Christmas or married retirees taking a long summer vacation to Hawaii. However, travelers’ ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Marketing to Gen Z - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Generation Z is growing up. They are focused on the future and feel tremendous pressure to succeed. They are close to their parents and still rely on them financially, but are optimistic about their future careers. They are more into social media and video games than older ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Parents' Online Shopping Habits - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Parents are active online shoppers and their varied needs cause them to shop a variety of items and retailers. However, that doesn’t mean hesitation to buy online is non-existent and some parents require convincing to shop for more than just replacement or restock items and to ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Disposable Baby Products - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Activities of Toddlers and Preschoolers - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Marketing to Over-55s - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the ...

    £3,486.28 (Excl.Tax)
    Find out more Add to cart
  10. Families and Technology - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 11 of 552