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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 31
  1. Family Leisure - UK - December 2009

    • Consumer Report
    • December 2009
    • UK

    This report provides an overview of trends in family leisure, investigating the core market factors, strengths and weaknesses, consumer dynamics, and product trends.

    • Family commitments have forced six in ten parents of under-16s to give up favourite hobbies, highlighting a ...
    £1,995.00 (Excl.Tax)
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  2. Plus Size Teens and Women - US - November 2009

    • Consumer Report
    • November 2009
    • US

    The US plus size market for teen girls and women is beset by a number of challenges in 2009. Foremost of these is the ongoing recession, which has resulted in less discretionary income and tightening household budgets. However, there are also a number of other problematic ...

    £3,435.47 (Excl.Tax)
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  3. Black Baby Boomers - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a ...

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  4. Young Adult Leisure Trends - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Consumers 18-34 might be considered the core of the leisure market. The young adult demographic, with more leisure time and fewer familial responsibilities, are often opinion leaders and trendsetters who determine the success or failure of new entertainment options. This is ...

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  5. Children's Eating Habits - UK - November 2009

    • Consumer Report
    • November 2009
    • UK

    Food and drink manufacturers looking to target their products at children are increasingly using internet advertising. Internet ad is less regulated than other media and children are already responding positively to it: thirty percent of 8-16 year-olds say that they try food or ...

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  6. Lifestyles of Baby Boomers - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The two years since the last Mintel report on Baby Boomers, Spending Power of Baby Boomers—U.S., February 2007, have seen dramatic changes in the US economy. Beginning in late 2007 and intensifying in 2008, consumers have been assaulted by the credit crisis, foreclosures, bank ...

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  7. Alternative Retirement Strategies - UK - September 2009

    • Consumer Report
    • September 2009
    • UK

    The structure of the retirement planning market is constantly shifting. The personal pension was launched more than two decades ago, and since then there has been a steady stream of new legislation intended to widen its appeal. The savings gap remains, however, and for many ...

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  8. Refusing to Grow Old Gracefully - UK - September 2009

    • Consumer Report
    • September 2009
    • UK
    • The growing number of over-45s represents a force to be reckoned with! Today there are 25.7 million adults aged 45+ in the UK; by 2014, there will be another 2 million.
    • Indulging in life’s little luxuries gets easier with age. Although the financial circumstances of the over-45s ...
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  9. Mature Beauty - UK - September 2009

    • Consumer Report
    • September 2009
    • UK
    • Mintel estimates that the over 55s spend in the region of £614 million on haircare, skincare and colour cosmetics. This is the equivalent to £35 per person in 2009. However, innovation in products that target more than the beauty-related age concerns of this demographic could ...

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  10. The Social Dynamics of 18-24 Year-old Males - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The 18-24 year-old male demographic is attractive to marketers because of their tendency to be early adopters (and often opinion leaders) of new trends, particularly in technology, fashion, and entertainment. However, these younger consumers are also difficult to reach due to ...

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No. of reports 1 of 31