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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 29
  1. Marketing para as Mães - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “A situação econômica do Brasil tem afetado as atividades de lazer das mães e seus filhos; muitas delas têm optado por atividades mais em conta e passado mais tempo com eles em casa, em vez de planejar atividades fora.”
    – Renata Pompa de Moura, Gerente de Pesquisa

    Este relatório ...

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  2. Marketing to Moms - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The economy has been influencing the activities moms do with their kids, with many of them trying to save by opting for more affordable leisure activities and spending more time at home rather than going out.”
    – Renata Pompa de Moura, Research Manager

    This report examines the ...

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  3. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

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  4. The Working Life - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “For today’s businesses, a happy and healthy workforce is perhaps their biggest asset. Companies could strive to be more proactive at encouraging healthier lifestyles at work, be it through workplace activities/schemes, healthy nutrition or other health and wellness initiatives.”

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  5. Marketing to the Middle Classes - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and ...

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  6. Healthy Lifestyles - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    “Whilst prevention of future illness is a major driver of healthier habits, this argument runs the risk of being viewed as ‘nanny state’. Instead, companies and brands would increasingly benefit from emphasising how their products and services help consumers improve their ...

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  7. Lifestyles of Millennials - UK - October 2015

    • Consumer Report
    • October 2015
    • UK

    “Because all the traditional markers of adulthood are less available to today’s Millennials, they are redefining what it means to be an adult for themselves. Marketing messages focused on traditional milestones of adulthood may no longer be as relevant; brands that acknowledge ...

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  8. Marketing to Asian Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s ...

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  9. Marketing to Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    ""Less pressure to settle down and have children early in life means more women are having kids on their own terms – which often means fewer children, later in life. While modern women have more choices than ever before, they also face greater expectations. Even though moms are ...

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  10. Marketing to Hispanic Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Hispanic moms are devoted to their families and their homes. Their children are at the center of their worlds and they want to please them, having their preferences in mind when deciding what to buy. They want to support their children however they can and have high ...

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No. of reports 1 of 29