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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 15
  1. Family Car Buying - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family ...

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  2. Marketing to Teens - China - November 2018

    • Consumer Report
    • November 2018
    • China

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour ...

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  3. Marketing to Black Moms - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Black moms’ lives are totally consumed with taking care of their children, making most decisions regarding their lives on her own. She looks to technology to help her feel organized, reduce her “mommy load,” and maximize her budget. Her dreams lead with spending more time with ...

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  4. Marketing to Moms - US - October 2018

    • Consumer Report
    • October 2018
    • US

    "The competition among brands to get moms’ attention is fierce. Only a small share of moms say they have the money to pay for everything their kids want to do, meaning brands have to put in a lot of effort to make it to the top of moms’ list. One way brands can provide moms ...

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  5. Lifestyles of the Over-55s - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise ...

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  6. Lifestyles of Generation Z - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this ...

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  7. Children's Attitudes towards Saving - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for ...

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  8. Holiday Car Hire - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more ...

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  9. Marketing to Millennials - US - June 2018

    • Consumer Report
    • June 2018
    • US

    Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching ...

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  10. Marketing to the iGeneration - US - May 2018

    • Consumer Report
    • May 2018
    • US

    Aged 11-23 in 2018, the iGeneration is the generational group that follows Millennials. Also referred to as Gen Z, to Millennials’ Gen Y, the iGeneration is starting to take Millennials’ place in the desirable 18-34 demographic, and marketers are investing in building ...

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No. of reports 1 of 15