Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 552
  1. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

    £3,254.83 (Excl.Tax)
    Find out more Add to cart
  2. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  3. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Marketing to Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Moms are responsible for most household and childcare duties, meaning that they are the key decision makers when it comes to what their families eat, wear, and watch. However, this also means moms are being pulled in a million different directions and may not have the time or ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Marketing to Black Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Hispanic Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

    £3,122.80 (Excl.Tax)
    Find out more Add to cart
  8. Marketing to Millennials - Canada - August 2019

    • Consumer Report
    • August 2019
    • Canada

    "At 25-42, most Millennials have aged out of the stereotypical early 20’s lazy and entitled image that has defined them for so long. Millennials are financially minded and transitioning into adulthood with more than half now responsible for others as spouses and parents. The ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Baby Personal Care – Indian Consumer – 2019

    • Consumer Report
    • July 2019
    • India

    Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.

    Minu Srivastava, Consumer Research Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out ...
    £1,950.29 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 552