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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 27
  1. Marketing to Gen Z - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Generation Z is growing up. They are focused on the future and feel tremendous pressure to succeed. They are close to their parents and still rely on them financially, but are optimistic about their future careers. They are more into social media and video games than older ...

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  2. Single Lifestyles - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "In the US, singles account for a growing number of adults due to a steady number of marriages and a growing population. In 2016, 48% of adults age 15+ identified as single – nearly 123.5 million – and 44.1% are under age 30. Singles are active and mobile and often participate ...

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  3. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  4. On-premise Alcohol Trends - US - May 2015

    • Consumer Report
    • May 2015
    • US

    “Millennials offer an opportunity for restaurants to cater to their unique tastes and desires. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires.''

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  5. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

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  6. Marketing to Teens - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “Expecting to catch any significant volume of time from a teen is unrealistic as they bounce between media, and as a result companies that recognize and embrace the transient nature of teens’ attention will be best placed to engage with this audience. However, at the same time, ...

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  7. Shopping for Plus Size Teens' and Women's Clothing - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The plus size teens’ and women’s clothing market will continue to be a significant part of the overall clothing market, due to the sheer number of obese and overweight women and teenage girls. However, there are fewer choices for clothing in this category compared to those in ...

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  8. Marketing to Millennials - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. ...

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  9. Marketing to Multicultural Young Adults - US - May 2012

    • Consumer Report
    • May 2012
    • US

    This report examines the dynamic, multicultural young adult population, offering insights into their priorities, interests, hobbies and activities. Given that this generation is at the forefront of digital connectivity, focus is given to their ownership, use of and attitudes ...

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  10. Canadian Lifestage Financial Services Marketing - April 2012

    • Consumer Report
    • April 2012
    • US

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit ...

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No. of reports 1 of 27