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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 21 of 168
  1. Seniors and Health - US - November 2017

    • Consumer Report
    • November 2017
    • US

    The number of Seniors, adults aged 65+, is on the rise, and by 2022 will account for 17.7% of the total US population. Today’s Seniors are increasingly tech savvy, yet remain dedicated to the basics of health management. The current age of a Senior, younger (65-74) versus ...

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  2. Lifestyles of Multicultural Young Adults - US - November 2017

    • Consumer Report
    • November 2017
    • US

    Young adults ages 18-34 make up close to a quarter of the US population. From a demographic perspective, they are noticeably more diverse than older generations and will continue to become even more so in the years ahead. In this Report, Mintel provides an in-depth ...

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  3. Marketing to Hispanic Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the ...

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  4. Marketing to Black Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    Black moms are the head of the family within many households. She works, mostly because she has to, even though her role as mom is her greatest accomplishment and primary responsibility. She is raising her kids with confidence, although she would prefer to be able to devote ...

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  5. Marketing to Moms - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The 43 million moms in the US are an important segment for marketers to understand, as they are often making purchases for the entire household. Although some family dynamics have changed – with more women having children without getting married, having children later in life, ...

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  6. Pregnancy and Health - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "The US continues to experience low birth rates. Despite this, pregnancy specific products that address the nutritional and physical needs of pregnant women continue to roll out. Pregnancy related attitudes and ailments will drive the need for functional products that can give ...

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  7. Millennial Dads - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "There are an estimated 22 million Millennial dads in the US, aged 23-40. The majority of this population has kids under the age of 12, although a growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different ...

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  8. Marketing to Millennials - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "The Millennial generation is aged 23-40 in 2017, with many on the precipice of major life decisions. As this generation contemplates buying a home, getting married, and having children, these lifestyle changes will likely have them reconsidering their purchase habits. At this ...

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  9. Marketing to the iGeneration - US - May 2017

    • Consumer Report
    • May 2017
    • US

    Although there are no official start or end dates for a generation, Mintel uses the rise and fall of annual births to demarcate one group from the next. The iGeneration, named for the influence that technology (particularly Apple technology) and the customization of goods and ...

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  10. Disposable Baby Products - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "Sales growth of disposable baby products has reached a five-year high in 2016, driven by training pants, natural brands, and private label. Future sales are projected to grow annually as parents continue to value the safety and gentleness of these products, brand name, product ...

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No. of reports 21 of 168