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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 61 of 168
  1. Family Leisure Trends - US - January 2015

    • Consumer Report
    • January 2015
    • US

    “Technology has permeated family life, and work continues to encroach upon family time. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households. ” 

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  2. Lifestage Marketing - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Collaborating closely with technology for quick and efficient communication, as well as seamless and innovative product and service delivery, can help the FS industry keep up with consumers.”
    – Monica Staco, Financial Services Manager

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  3. Toys & Games in US (2014) – Market Sizes

    • Market Data
    • November 2014
    • US
    Toys & Games in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers electronic and all traditional toys and games. Market size is based on sales through all retail outlets including direct to consumer. ...
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  4. Marketing to Moms - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime ...

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  5. Families Dining Out - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not ...

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  6. Feeding Your Kids - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “For parents, feeding their kids is largely driven by generational factors, as well as parenting styles and demographics. There are distinct differences in the attitudes and behaviors of parents based on what groups they belong to and identify with. It’s important for ...

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  7. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  8. Marketing to Kids and Tweens - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Companies or brands may be enticed to market directly to kids and tweens because they exert influence over billions in annual spending. However, smart marketers will avoid this temptation and build lasting brand equity through a more tempered approach. They will create ...

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  9. Activities of Toddlers and Pre-schoolers - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Parents are keeping their 2-5-year-olds entertained through traditional activities like reading and physically active play. Traditional gender roles influence the way that moms and dads interact with their children. Moms are more likely to shop with kids and try to play ...

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  10. Traditional Toys and Games - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Shoppers are looking beyond price and are willing to pay a slight premium in exchange for quality and a great toy-shopping experience. Toy buyers’ pre-planning stage, an essential part of shoppers’ path to purchase, is an important opportunity to actively engage children and ...

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No. of reports 61 of 168