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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 87
  1. Baby Personal Care – Indian Consumer – 2019

    • Consumer Report
    • July 2019
    • India

    Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.

    Minu Srivastava, Consumer Research Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out ...
    £1,950.29 (Excl.Tax)
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  2. The Chinese Consumer - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as ...

    £3,486.28 (Excl.Tax)
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  3. Marketing to Over-55s - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the ...

    £3,486.28 (Excl.Tax)
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  4. Biscuits – Indian Consumer – 2019

    • Consumer Report
    • January 2019
    • India

    Strike a balance between health and indulgence; offer customised solutions for every family member and vary it by demographics through bundled packs.

    Natasha Kumar, Food & Drink Analyst - India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in ...
    £1,950.29 (Excl.Tax)
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  5. Marketing to Teens - China - November 2018

    • Consumer Report
    • November 2018
    • China

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour ...

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  6. Wedding Trends - China - March 2018

    • Consumer Report
    • March 2018
    • China

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young ...

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  7. Marketing to Young Parents - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and ...

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  8. Marketing to Teens - China - November 2017

    • Consumer Report
    • November 2017
    • China

    “Although academic achievement is the top priority, the growing level of entrepreneurship enables teens to feel less stressed about their grades. They (and their parents) are less keen to follow the traditional route from school to a job for life before retiring. New ...

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  9. Marketing to Students - China - September 2017

    • Consumer Report
    • September 2017
    • China

    “Chinese university students are more into trend-leading brand propositions than before and respect values that they do not necessarily agree with. They tend to be more laidback than older generations – appreciating flexible opportunities for learning and earning and shying ...

    £3,486.28 (Excl.Tax)
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  10. Toys & Games in China (2016) – Market Sizes

    • Market Data
    • January 2017
    • China
    Toys & Games in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers electronic and all traditional toys and games. Market size is based on sales through all retail outlets including direct to ...
    £395.00 (Excl.Tax)
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No. of reports 1 of 87