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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 11
  1. The Working Life - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “For today’s businesses, a happy and healthy workforce is perhaps their biggest asset. Companies could strive to be more proactive at encouraging healthier lifestyles at work, be it through workplace activities/schemes, healthy nutrition or other health and wellness initiatives.”

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  2. Healthy Lifestyles - UK - November 2015

    • Consumer Report
    • November 2015
    • UK

    “Whilst prevention of future illness is a major driver of healthier habits, this argument runs the risk of being viewed as ‘nanny state’. Instead, companies and brands would increasingly benefit from emphasising how their products and services help consumers improve their ...

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  3. Lifestyles of Millennials - UK - October 2015

    • Consumer Report
    • October 2015
    • UK

    “Because all the traditional markers of adulthood are less available to today’s Millennials, they are redefining what it means to be an adult for themselves. Marketing messages focused on traditional milestones of adulthood may no longer be as relevant; brands that acknowledge ...

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  4. Marketing to Mums - UK - September 2015

    • Consumer Report
    • September 2015
    • UK

    "The lives of British mothers have changed to a great extent over the past several decades, however marketing has been much slower to catch up to and acknowledge the changing realities of what it means to be a parent in modern Britain. Treating and addressing mothers as a ...

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  5. Britain's Pet Owners - UK - August 2015

    • Consumer Report
    • August 2015
    • UK

    “The bond between a pet and their owner is starting to resemble very closely that between a parent and a child. Such shifting attitudes pave the way for new industries to develop and grow around pet doting and pampering, as pet parents seek to demonstrate how dedicated they are ...

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  6. The Ethical Consumer - UK - July 2015

    • Consumer Report
    • July 2015
    • UK

    “For today’s consumers there is a sense that companies are inherently immoral, unless they can demonstrate that’s not the case. The most effective way of asserting CSR (Corporate Social Responsibility) credentials is not via annual company reports, but via product packaging and ...

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  7. Local Living - UK - June 2015

    • Consumer Report
    • June 2015
    • UK

    "Shoppers are increasingly rooting for the home team and recognising the many social and economic benefits of buying local goods and services. Such goods and services, however, are often viewed as being overpriced, which remains a significant barrier to purchase. Local ...

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  8. Children and Teens as Influencers - UK - May 2015

    • Consumer Report
    • May 2015
    • UK

    “Today’s kids and teens crave novelty like no generation before them, owing to the speed of innovation, early exposure to the internet and ubiquitous advertising. Impressionable and fickle, children could benefit from a more balanced perspective on how shopping decisions are ...

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  9. British Lifestyles 2015: At the Intersection of Tradition and Globalisation - UK - April 2015

    • Consumer Report
    • April 2015
    • UK

    “Having basked in the glory of the London Olympics and the Queen’s Diamond Jubilee, Brand Britain now needs to figure out how to capitalise on opportunities provided by the increased pace of globalisation and also address the unique challenges open markets present.

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  10. Lifestyles of the Sandwich Generation - UK - March 2015

    • Consumer Report
    • March 2015
    • UK

    “As the Sandwich Generation grows, providing additional support to those caring for both children and parents, as well as providing them with opportunities to take time out for themselves, will be essential. But there is also value in bringing these multi-generational family ...

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No. of reports 1 of 11