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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 336
  1. Marketing to Hispanic Moms: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “COVID-19 has disrupted Hispanic moms’ lives, bringing uncertainty for the future. In response, Hispanic moms are taking control of what they can to protect their families. Beyond COVID-19, Hispanic moms have high expectations about their children’s future. They see education ...

    US $4,395.00 (Excl.Tax)
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  2. Feeding the Family - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "Providing meals for the family is an everyday job for parents; 98% say they are responsible for preparing at least some, if not most, of the meals the family eats. Parents want to provide healthy, satisfying meals while also ensuring maximum enjoyment for all family members."
    - ...

    US $4,395.00 (Excl.Tax)
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  3. Marketing to Young Families - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Changes in parents’ attitudes towards teaching and parenting have directly influenced their preferences when choosing child-related products and services. Free-range parenting, which differs from traditional thinking, is increasingly accepted. Young parents are more likely to ...

    US $4,460.01 (Excl.Tax)
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  4. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

    US $4,395.00 (Excl.Tax)
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  5. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

    US $2,542.03 (Excl.Tax)
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  6. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

    US $4,395.00 (Excl.Tax)
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  7. Family Leisure - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The leisure market will need to be aware of more diverse types of families, as the singles economy and pet economy are changing the structure of families in urban China. Brands need to respond by being more considerate of their service offerings to make sure they accommodate ...

    US $4,460.01 (Excl.Tax)
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  8. Marketing to Modern Families - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Parents and children in Chinese families still spend a lot of time together, but parent-child relations have been changing. More parents have realized the importance of developing independence in their children and in many areas are willing to let them choose what to buy. At ...

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  9. Marketing to Black Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward ...

    US $4,395.00 (Excl.Tax)
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  10. Marketing to Hispanic Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 336