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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 330
  1. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

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  2. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  3. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

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  4. Marketing to Black Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward ...

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  5. Marketing to Hispanic Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means ...

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  6. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

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  7. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  8. Parents' Online Shopping Habits - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Parents are active online shoppers and their varied needs cause them to shop a variety of items and retailers. However, that doesn’t mean hesitation to buy online is non-existent and some parents require convincing to shop for more than just replacement or restock items and to ...

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  9. Disposable Baby Products - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased ...

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  10. Activities of Toddlers and Preschoolers - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their ...

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No. of reports 1 of 330